Advanced_Photoshop_Issue_138_-_2015_UK_

PARADISE COVE

PEDRO FERNANDES

P

edro Fernandes is well aware of his

company’s reputation, and says, “As

many may know... Arqui9 Visualisation

(www.arqui9.com) specialises in

architectural visualisation, and [our] peculiar

post-produced images... end up having a particular

look to them. The most important idea I always

transmit, is to think of a visual as if it were a movie.”

ARQUI9 IS KNOWN FOR ITSEYECATCHINGARCHVISIMAGES.

PEDRO FERNANDES EXPLAINS THE PROCESS BEHIND THEM

What he means is that Arqui9’s still images are

approached in the same way a director approaches

the workflow of a film – the initial footage (or in this

case, image) is shot or rendered in a basic state, 2D

and 3D VFX are added, lights, dust, particles and

other atmospheric enhancements are sprinkled

liberally, and then the final grading of colour and

tone happens. “This is generally the workflow we

try and follow and it has worked for the majority of

the images we produce,” Fernandes observes.

“Before any process begins we often do some

quick research and brainstorm various ideas for a

visual. In this case we were inspired by the

saturated bluish and green tones with white sands

and how they correlate directly to our usual

preconceptions of a beach paradise.“

The most important idea I

always transmit, is to think

of a visual as if it were a movie

Before

After