Advanced_Photoshop_Issue_138_-_2015_UK_

DEDICATED TO A CAREER IN ADVERTISING, JUAN MANUEL MOLLEVÍ

PRODUCEDTHISPIECEWHILETAKINGHISSECONDMASTERSAT

THEFXANIMATIONBARCELONA3DSCHOOL

FINITE ENERGY

JUAN MANUEL MOLLEVÍ

A

dvertising professional Juan
Manuel Molleví (www.mollevi.
com) explains that, “Finite Energy
was supposed to be a class exercise
about a bulb exploding... But I hate being in the
mainstream, this is why I came out with this
idea. Normally, when I produce artworks for my
portfolio I try to make them look like an
advertising concept: I want them to be

self-explanatory, so my goal is achieved if you put a

logo of a brand in the corner and [it] still makes

sense. In this particular case, I wanted to represent

the fragile state of the non-renewable energies.”

Molleví used Lightwave for the modelling, and

Maxwell for the render, having learnt both packages

on the Professional 3D for Graphic Design and

Photography course at FX ANIMATION Barcelona 3D

School (www.fxanimation.es). Of course, he was

already using Photoshop, and that came in for

composition and final touches. “At the end, details

are the most important thing,” he says.

Two main renders went into the final piece, with

a third one “for the occlusion to enhance the

shadows and increase the real sensation using the

overlay fusion mode.” After that, Molleví “started to

put [in] details [such] as sparkles, creating the sky

and detailing the city.”

© Juan Manuel Molleví

Normally, when I produce artworks for my portfolio I try to

make them look like an advertising concept: I want them

to be self-explanatory, so my goal is achieved if you put a logo

of a brand in the corner and it still makes sense