76 http://www.business-spotlight.de 2/2014knowledge by viewing videos or
blogs. “In this sense, trainers have
moved from their slightly dictatorial
role of telling people what to learn to
being curatorsof knowledge,” says
Harward.Jeanne Meister, founder ofthe ex-
ecutive training firm Future Work-
place, says virtual learning provides
opportunities that a trainer could
only have dreamed of 20 years ago.
She gives an example of a large hos-
pital she worked with that used to
have a long leadership-development
programme, which was classroom-
based. The hospital has now inte-
grated Yammer, a business version of
Facebook, into the programme. The
classroom part has been reduced to a
couple of hours a day. The rest of the
time, participants interact with other
members of their class on Yammer.
For example, they can be in on a
threaded discussion, they can view
videos of leaders or they can commu-
nicate with online mentors.
“We are beginning to see that the
long blocksof classroom training are
not only shortened but the entire
training [process] is a different experi-
ence for the learner,” says Meister. “Itad industry [(Äd )IndEstri]Werbebranche
always-on immer eingeschal-
[)O:lweIz (Qn] tet; hier: immer
online
annual performance Mitarbeiterjahres-
review [)ÄnjuEl gespräch
pE(fO:mEns ri)vju:]
baby boomer Angehörige(r) der
[(beIbi )bu:mE] geburtenstarken
Jahrgänge
block [blQk] hier: Unterrichts-
abschnitt
bond [bQnd] Bindung
CEO (chief executive Hauptgeschäfts-
officer) [)si: i: (EU] führer(in)
chief global strategy Leiter(in) Globale
officer [)tSi:f )glEUb&l Strategie
(strÄtEdZi )QfIsE]
clash [klÄS] Aufeinanderprallen
classmate [(klA:smeIt] Kommilitone/Kom-
militonin
cloud [klaUd] Cloud, Rechner-
wolke
compete for sb. um jmdn. konkur-
[kEm(pi:t fO:] rieren
corporate executive Führungskraft bei
[)kO:pErEt Ig(zekjUtIv] einem großen Un-
ternehmen
curator [kju&(reItE] Kurator(in); hier
auch: Verwalter(in)
dictatorial [)dIktE(tO:riEl]diktatorisch
digital native Person, die mit
[)dIdZIt&l (neItIv] digitalen Technolo-
gien vertraut ist
divide [dI(vaId] Kluft
fast-paced [)fA:st (peIst] schnelllebig
founder [(faUndE] Gründer(in)
impact [Im(pÄkt] Auswirkungen
haben
learned [(l§:nId] gebildet; hier:
fachkundig
school of business betriebswirtschaft-
[)sku:l Ev (bIznEs] liche Fakultät
threaded discussion Diskussionsforum
[)TredId dI(skVS&n]
(thread hier: Themenstrang)is also how adults learn best — exper-
ientially and by sharing knowledge.”
By 2020, 50 per cent of the US
workforce will be millennials. This
has caused many to talk about the
digital divideand a clashbetween the
generations, something Meister wrote
about in her bestselling book, The
2020 Workplace: How Innovative
Companies Attract, Develop, and
Keep Tomorrow’s Employees Today.
Since she wrote it, however, the
digital divide has started to close. Re-
search shows that the fastest-growing
age group using Twitter is those be-
tween 55 and 64, and the fastest
growing age group using Facebook
and Google’s social-media site,
Google+, is between 45 and 54.“We are all digital nativesnow and
firms must recognize that we are see-
ing the birth of a new workplace that
is mobile, social and happens in the
cloud,” says Meister. “This impacts
across all generations.”
It is the millennials, however, who
are dictating how those changes
should influence training. “They
want instant feedback rather than
waiting for an annual performance
review,” says Meister. “And theywant to learn anytime, anywhere on
a mobile device and not in a class-
room. But this is what baby boomers
want, too. The difference is that baby
boomers are less likely to ask for it.”
Lindsay Pattison — chief global
strategy officerof the media invest-
ment firm GroupM, and the CEO of
Maxus UK — agrees that millennials
are more likely to ask for change and
that firms competing foryoung talent
are happy to meet their needs.
She says that 70 per cent of her staff
are millennials. The ad industryat-
tracts young people, who are used to
the fast-paced, always-on, digitalMANAGEMENT TRAINING“There is something special
about training with a group over
a period of time”
Doug Harward, founderand CEOof TrainingIndustry.comMy favourite course:In 2001, I did an 18-month execu-
tive MBA at Duke University’s Fuqua School of Business
in Durham, North Carolina. It took place on weekends.
Training:We learned from some of the best thought lead-
ers in the world. Our professors included former corpo-
rate executivesand some of the most widely published
and learnedbusiness educators.
What I learned:Many of my classmatesbecame close
friends. There’s something special about learning with
a group over a period of time. It creates a strong bond.74-77 Management main 2_14.qxd 17.01.14 12:12 Seite 76