business_spotlight_2014_no_02__

2 SKILL UP! ISSUE 25

SKILL UP! online

On our website, you’ll find selected

vocabulary from this guide in our

Word of the Daysection. To listen to

the words, definitions and example

sentences — and to download the

MP3 file of each word — go to

http://www.business-spotlight.de/skill-up

CONTENTS

INNOVATION IS THE FUTURE

iStock

SKILL UP!

Be innovative when you learn. Buy a bright

notebook and some coloured pens. Every

day, write down one word from this guide in

the middle of an empty page. Brainstorm

things that are connected — in any way at

all — with that word. Use your coloured

pens and write the expressions upside-

down, back-to-front and even from top to

bottom. Be creative and have fun with them.

On the next page, write crazy sentences.

Innovation is not an option — it’s a necessity. “Innovate or die” is how Bill

Gates describes it. In this Skill Up!, we present the language you need to

talk about innovation today.

Bill Gates is one of the many entrepreneurs who started their businesses in

a garage. In Picture This! (pp. 4–5), our illustration shows you how one such

start-upcould look. We also present adjectives you can use to describe

innovative productsthat may have started life in a garage. Our Word Bank

(pp. 6–7) takes a closer look at the different kinds of innovation— and at

the different stages of the innovation process. Turn to our In Focus section

(pp. 10–11) to find out how companies can turn failure into a success.

Inventions are an essential part of the innovation process, which is why the

“invent” familyis the focus of Close Relations (pp. 14–15). This time, in

Essential Idioms (pp. 12–13), we show you how to use idioms to describe

how innovative ideas become reality. Just think outside the box!

In False Friends (pp. 8–9), you’ll find out that being “virtuous” doesn’t have

anything to do with innovation. And finally, in Small Talk (pp. 16–17), we

look atinnovative workplaces and ideas. We hope you’ll find plenty of ideas

for your work — and for your language learning— in this guide.

Deborah Capras, deputy editor

[email protected]

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