n.05_September_October.2009.Englisch._

• INTERCULTURAlCOMMUNICATIONROMANIA

ASPECIAL DYNAMIC

Seit 2007 istRumänienMitgliedderEuropäischenUnionundvieleUnternehmenausdemWestenpflegen

GeschäftsbeziehungenmitdiesemLand- auchwenndenmeistendieMentalitätihrerrumänischen

Partnerunbekanntist.ROBERTGIBSONhateineExpertindazubefragt. i !J"!i

etw.untersuchen

go!!eelance[9;)1)'rri:lu:nsj

environmentlm'val=nm~nll

expatriilteIcks'pl':tri:n]

Iregenieur<inJ

GroBkundenbetreuetiinl

Auslagerungvonleist~

zweiDingeinEinklang

bringen

Zuverlasslgkeit

Thema

jmdn.geringscMtzen

----,A"""=hlussarbeitfOrden

Master01'Bus.iness

AdmInistration

ell"ll!fsells

adaptation[,:l.'dE.p'tcII·nJ Anp~ssung

business5Chool('bll::n'1'>sbi:ll betriebswirtschaftliche

_____Fakultatblw.Hochsch!!.!!....-

electriealengineering Elektrotechnik

li,Ic.lr.m.lr.>1,t:nd31'nJ.:KlJI1

eßJineer1,t:lld31'nJ~1

key-accountmilnager

(ti:;)'kaonl,~:n:"d,P~Jc;;;=.­

MBAtheslsl,tRibi:'CI,6i:"'1

HowdaRamanianstypicallyseeGermans?

TheimagestharRomanianshaveofGetmansgoback

aIOllgwaytothetimesweilbefon:communism.The

Germallisnotolllytoda)"sexparriatcfaewrymanag-

er;hisrorieally,therewasastrangGermanminorityin

Romania.TbeGermanswereverypopularaodhighly

respeered.Thisisperhapswhysomanl'Romanians

haveverl'highcxpecrarionsofGerm:lI1srodal'.Ouring

communism,Germanywas$Cenasrheperfecrcounrry.

RomanianssrilladmirerheGermansforrheirprecision

andrcliabjlj{y,orderand diseipline.However,when

Germansdon'rmeettheseexpecrarions,thisleadsRo-

manianstObemassivei)'disappointed.Theproblemis

tharmOStGermansarcn'tevenawareoftheseexpccm-

[ions.

Germantaskorientationmeansqualiry,burifGer-

mansshowthesequaliticstoanextreme,eheyarecrir-

icized 3Srobots.Theycan beseenasarrogantand

teaehec-like.Ontbeooehand.Romaniansseethatthey

canlearnfromGermaos.and,onrheotherhand,(hey

haveanioferioritycomplexandbelieverharrheyare

underyalued.Germansareseenascold,wirhlirtlefo-

eusonpeopleandrelationships.Romaniansfeelthat

thel'arenorgetringenoughpraisf'andpersonalrecog-

nitionfromGermanmanagers;rheRO!:nanianheareis

missingsomerhing. ~

onlheDMhandIon<h'WAnhzndl

topkI'tnplk]

undervaluesb.['And:>'va::Jju:1

outsourelngl'lUHS;):SlllJ

reconcile:_twothings

['rc);:;)nsapl)

reliabllity[ri,lal~'bdJliJ

ADRIENNERUBATOSpreparesGerman

companlesandtheirmanagersfortheir

workinRomaniaaodcentralandeast-

ernEurope.Sheisanengineerwhohas

studiedinTimi~ra,Munieh,Henley

andJena.Rubatoshas 16 yearsofin-

ternationalbusinessexperienceinatop

Germantechnologycompany.Contact:

http://www.adrienne-rubatos.de

O

neofrhenewesrmemlx'rsofrheEurope::m

Union,Romaniaisarrhehcartofeemral

Europe.AfreryearsofcommulljS[mit:,iris

cxperieneingaperiodofmajortransforma-

tionandtryingtOdealwiththeeHecrsofthe

globalrL'Ccssion.ForWcsterncompanics,Romaniaisan

anractivefocusforproducrionandoutsourciß~activi-

ries.TafindOutmoreaboutwotkingwirhRomanians,

Busmess Spotlight spokeroAdrienne Rubaros. An

inrerculrural expert, Rubatos brings many )'earsof

businessc.xperiencewhelpi.l1gRomaniansaodGermans

workmoreeffectivelytogether.

HowdidyaugetintotheInterculturalfield?

JcomcfromRomaniaandwasbornimo:lllintcrcultur-

alfamilywithGreek,HungarianandAustriaoroots.As

a child, Iwasstranglyinflueneedb)' theRomanian

environmentinwhiehIgrewup.Mymothercamefrom

thewesternpartofthecountryneartheHungarianbor-

derandmyfathetframtheopposireendinrheDanube

delra.Iwasn'trealJyconsciousofrhisinrerculruralmix

umil I camero Germany whilestudyingelecrrjcal

engineerinjl:inTirni~oara.IcominuedmysrudiesinMu-

nieh.Irwasrhenthatrhe 25 ycarsof"Clllturcshock"

began- ithasbeenaconrinualprocessofadaptation

andreflectiol1.IbeeameawaterhatIwashorntheEasr

andstartedtojllvec;tit;ateml'complexculturalback-

ground.Arthesamerime,Isrartedtorravelbecauseof

myjob,asIdevelopcdfrombeing3.systemsengineerro

a projccrmanagerand,fjnally,agiobaIkev-accouor

manager.Ireallyenjo)'edrherravclaudreahzedrhat

I amaglobaichild.FormyMBA thesisar Henley

BusinessSchoolintheUK,Ichosetostudl'rhetrans-

formationofRomanianbusinessculture:mdfellinlove

\ViththetQ.I:!.i.!.;ofinrerculturalmanagement.Irhende-

cidedrol;ofrcelaneeandtousceveryopportunirl'torry

rorcconcHerheculruresofrnl'newandoldhomes.

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