n.05_September_October.2009.Englisch._

(Ben Green) #1
Countrylife:
m.",
Romanlans
stililiveIn
smallvfrlages

veryspecialdynamicthattheothercountriesinthere-
giondon'tha\'e.Thereisa certain Balkancannines..,
loveofwheeHngaoddealing,nenvorkingandhospiral-
10:.PeoplearegeneraUyweileducaredandHkeromake
uscoftheopportunitiestheysec.Corruprionisnotrhe
brutalcorruprionofthemafiayoufindinBulgariaor
Russia- especiallyarlowerlevelsoforganizations,ir
isa "sympllthcticcorrupcion" ofgivingprt:scntsnow
3nJagainrhathelpsevenrhemosrcomplexthingsro
work.ForcigllersseemroloveRomania,andlIlanypeo·
piewhogorothecountrystaylangerrhanplanned-
orevenforever.

HowhasRomaniadevelopedeconomically?
Romaniabeganasa sourceofcheaplabourforproduc-
tion.Althoughsomeeompanieshavemovedawayro
othereounrrieswhere[hecostoflabourislower,mally
havestayed.Thisisespeciallytrueinthe:luromorive
business,eventhoughwagesarerising.Samecompanic..<;
areserringupresearchanddevelopmcnrinRomania,
and,inmanycompanies,productiviryishigherinRo·
maniarhaninWesternsites.Joblossesarelessdramar·
iethaninorhcreouorriesandeconomiegrowthcontin-
ues,althoughara rowerlevelthaninrcccmyears.Ncw
companiesarestilleomingtoRomania,partieularl,.in
thec1ecrricalandgasindustriesandinthefieldofinfra-
structure.

WhatcanyoutellusaboutthewayinwhichRomani-
anscommunicate?
Romaniansareindirectintheirc0l11l11unication.This
beg;nswiththefaetthattheRomanian"yes"isnorncc-
essarily"ycs"- it canhavemanydifferentmeanings,
whichGermansoErenfindveryhardtuinterpret.This
is,nodoubr,conneetedwiththedesiretoavoidconfliet.
Manyproblemsarenotaddresseddin.-ctly,ortheyare
memionedsoindirecrlythatGermansdon'tevennoticc
rhem.Thiscancauseproblems,astheRomanianrhinks
chathehastaisedanissue,butdidirsodeJjcate1vthat
t.hemessagewasnotreceivedbytheGermanpartner.


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Feedback,opencriticismorGerrnan-styleanalysisof
problemsdon're.'Cistfor Romanians. Ir'sdifficultfor
themto;lCiueaooyra probleminordertufinda solu-
tion,orrosa)'noandrhenrejccrsomerhing.Theyhave
problemspresenringthemse1vcsorforcing[heirideas
[hrough.Thiscanbt:problemarieina jobinterview,
whcntheGermanmanagerislookingforCX3Crlythese
qualiries.lfthecandidateisshyanddoesn'rhavede.lt
answcrstoquesrions,rhentheGermanmanagermayre-
jecthirnandrhuslosesomeonewhomaybeverygood
arhiswork.ThisiswhyI recommendthatGerman
managersdointerviewsrogerherwiththeirRomanian
colleagues.

WhatareRomanianmeetingslike?
Germansoftenfindrhemeetingsverylongandrather
eonfuscd:lndwithoutdearresults.Ir'snota goodidea
totrytoimerrllpt[hemeetingabruprlyandgetpeople
tofoeusonadearplan.Theani~coleadthemeeting
while,atthesametime,allowingpeapletoexpress
themselves. Romanians generally think whilc they
speak,andif youStopthis,theywillswitchoffahogeth-
erandnolongercontributetothediscussion.Evenmi·
nOfthingscancausepeopletofeelbadorhurt,andthis
thendererminesrheirbehaviour.Theydon'tsa)', like
manyGermans,"Ihaverobeprofessionalandbehavc
ina consjsrenrway." lnstead,rheyletrhemselvesbc
goveroedbyrheirfeelings.Romanianscanheveryemo-
tionalandloudinmeeringsandextremelydireetwith
eachorher:Germanseanseerhis<lS~andaresur·
prisedtimtrheRomanianscanbesodirectwirhcach
otherbutsoindirecrwithmemo

CanyoudescribetheRomanianpresentationstyle?
Romaniansaporeciareconrenrandseriousness.Butit is
essenrial[()beaeeepredasa personbeforeyoustart.
Thisisalsoimponanrintraining- youcan'rsimply
say,"Hello,I'lllHans" andthensrartthepresenrarion.
Theparricipamswillnotreallypayattention,asrhey
willbew3tching)'outhewhoJetimerotrytopickup~

BusinessSpodight 31
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