n.05_September_October.2009.Englisch._

(Ben Green) #1

  • CONTENTS5/


WOßKINGWOßLO

6 NamesandNewsrJlIlmm
TheJatestfromtheworld
ofbusiness
10 MyWorkingLife..
Patricklrron,whofarmsoysters
inNormandyandseilsthem
inPariS

LANGUAGE

12 MachineTranslation
>- Morewordsaretranslatedby
computerseachdaythanby
people.Butjusthowgoodare
computertranslations?

GLOBALBUSINESS

18 Luxury
Firmssellingtothesuper-richhave
losttheirglamorousimage.Now
it'stimetogetit back,sayexperts
22 Head40-Head
Shouldpeoplegivemoney
tobeggars?
24 BusinessPressEmD
Commentstromlheworld'smedia
Also:BehindtheHeadlines
27 SpotlightonGermanyEiIlmI
JoschkaFischeronwhy
theEU'sbiggesteconomyshould
showgreaterleadership

4 BusinessSpxlight


INTEßCUIJUßALCOMMUNICATION
28 Romania
>- Wetalktoanexpertabout
Romanianbusinesscultureand
whatyouneedtoknowwhen
workingwiththecountry
34 Dialogue
TwoOlympicsailors,oneinthe
UK,theotherintheUSA,discuss
theirsportandwork
36 TheViewfromHere
CanadianNeridaFrostdescribes
howherfamilystarted anewlife
downunder
Also:CountryFile,NewZealand

BUSINESSSKILLS

40 Negotiating
>- Welookatstrategiesfordealing
withyouremotions- andthoseof
yournegotiatingpartners
Also:A languagesurvivalguideto
cutoutandkeep
48 TheWeiteWay
Howtousecapitalletterscorrectly
inEnglish
49 OntheUne
Callingforanappointment
50 SayItinStyle
Talkingaboutdisability

51 MeetingPoint
lipsforwritingminutes

CAßEEßS

52 Workersover 50 alimlI
>- Careerplanningforolderworkers
57 TheJobDoctor
Thecaseagarnstself-employment
58 MyWay
MakhosazanaZwane-Siguqa,
SouthAfricanmagazineeditor

MANAGEMENT

60 Marketing
>- Durex'splanstoseilbettersex
62 WhatI'veLearned
). MichelfeObama.firstladyofthe
UnitedStatesofAmerica
64 BusinessBasicsCICO
Whatis...benchmaeking?
65 ExecutiveEye
AdrianFurnham:attitudesurveys

TECKNOLOGY

66 AirSafetyCi=:m
Radartechnologyferdetecbngbirds
68 LanguageFocusc::=:J
Sterncells
70 InnovationsCi:!:I
Newproductdevelopments
71 TechnicallySpeaking
EafuonnFitzgeraldonnewwaves

5/
Free download pdf