n.05_September_October.2009.Englisch._

• CONTENTS5/

WOßKINGWOßLO

6 NamesandNewsrJlIlmm

TheJatestfromtheworld

ofbusiness

10 MyWorkingLife..

Patricklrron,whofarmsoysters

inNormandyandseilsthem

inPariS

LANGUAGE

12 MachineTranslation

>- Morewordsaretranslatedby

computerseachdaythanby

people.Butjusthowgoodare

computertranslations?

GLOBALBUSINESS

18 Luxury

Firmssellingtothesuper-richhave

losttheirglamorousimage.Now

it'stimetogetit back,sayexperts

22 Head40-Head

Shouldpeoplegivemoney

tobeggars?

24 BusinessPressEmD

Commentstromlheworld'smedia

Also:BehindtheHeadlines

27 SpotlightonGermanyEiIlmI

JoschkaFischeronwhy

theEU'sbiggesteconomyshould

showgreaterleadership

4 BusinessSpxlight

INTEßCUIJUßALCOMMUNICATION

28 Romania

>- Wetalktoanexpertabout

Romanianbusinesscultureand

whatyouneedtoknowwhen

workingwiththecountry

34 Dialogue

TwoOlympicsailors,oneinthe

UK,theotherintheUSA,discuss

theirsportandwork

36 TheViewfromHere

CanadianNeridaFrostdescribes

howherfamilystarted anewlife

downunder

Also:CountryFile,NewZealand

BUSINESSSKILLS

40 Negotiating

>- Welookatstrategiesfordealing

withyouremotions- andthoseof

yournegotiatingpartners

Also:A languagesurvivalguideto

cutoutandkeep

48 TheWeiteWay

Howtousecapitalletterscorrectly

inEnglish

49 OntheUne

Callingforanappointment

50 SayItinStyle

Talkingaboutdisability

51 MeetingPoint

lipsforwritingminutes

CAßEEßS

52 Workersover 50 alimlI

>- Careerplanningforolderworkers

57 TheJobDoctor

Thecaseagarnstself-employment

58 MyWay

MakhosazanaZwane-Siguqa,

SouthAfricanmagazineeditor

MANAGEMENT

60 Marketing

>- Durex'splanstoseilbettersex

62 WhatI'veLearned

). MichelfeObama.firstladyofthe

UnitedStatesofAmerica

64 BusinessBasicsCICO

Whatis...benchmaeking?

65 ExecutiveEye

AdrianFurnham:attitudesurveys

TECKNOLOGY

66 AirSafetyCi=:m

Radartechnologyferdetecbngbirds

68 LanguageFocusc::=:J

Sterncells

70 InnovationsCi:!:I

Newproductdevelopments

71 TechnicallySpeaking

EafuonnFitzgeraldonnewwaves

5/