n.05_September_October.2009.Englisch._

• CARHRSMYWAY

WURKING FUR CHANGE

DiejungeSüdafrikanerinMakhosazanaZwane-Siguqahatteesnieleicht.Siehatjedochgelernt,sich

durchzusetzen,WarumsieheuteJournalistinist,erzähltesieSARAHMANN. 1,,[4,"11,,'

iogfora studentmagazineandworkingatthe UCT

radiostationawakenedherimeresrinjournalism."No

rwodaysareeverrhesame.llikethat,"sheS:lYs."Un-

likelaw,jOllrnalismhasEhepowertOchangepeople's

pen;eptions,views aodJives. Thisrcallyappealedco

rot."

Zwane-Siguqa founduniversitysrimulatinganden-

joyeddebating (he issuesofrhe time. "Therewere

robust debares around ~ issues [hen," she

Prominenten-

AUflage

sicheinerSacheganz

veßCtmebenhaben

vernichtend;hier:

traumatlsierencl

CheftedakteuriinJ

jmdm.gefallen

sichfOretw.bewerben

zuelw.gemachtwerden

Berufung

mitImdm.inKontakt

kommen

Bestnote

dieGeschlechterbetreHend

BratlChe

Votstell11ngsgespr!lch

Thema.PrOblem

Tagebuch

etw.ein(Ohren.etw.aufden

Marktbringen

Jura

stark:hier:heftig

5elbstwertgefiihl

HOttenbewohrlel'(inl

beh/Uel

Sprachtrainertin)

SprachstOrursg

-~Boulevamzeitursg

seinesglelchel1suchen

firsl(b:sl]

il'nder['d3cnd::l]

lndustry['rnd;slril

edltOf-in-chiefLcdlt;ll'III'11;:11

devamtingl'dev;stcltlU]

exposed:be- 10 sb,[rk'sp;>jIZl.lJ

appealtosb.[;l'pi:·lllll

applyforsth.[.. 'plmr.1:1

appolnted:be-(as)sth.[;l'p:m,jrdl

callingf'b:hrJJ

llB'"Bachelorollal'l'$[,clcl'bi:]

law[b:]

InterYiewJ'IIlI"vjU:]

Issue['IJU:]

journal['d33:n,l]

launehsth.[b:nlJ]

neW$editorJ'nju:zledlt::l]

perceptionJjXl'scpJ>n]

poil[pouJ]

poverty['p'w::Ili!

promotesb.[pr::l'm;llJl]

publishingcompany['p~blIJllJ,khmp:mij

pursuesth.[r~'sjll:]

ralesb.[rcn]

robustfrOlf,'h"SIJ

self-esteemI,scLfI'sli:ml

shackdweller['Ja:k.d....·ebJ

shellered['Jell"Iil

speechcoachl'spi:IJbulJ]

speechimpediment['~pi:IJIm,pedtm;lnl]

stutter['51"1::1] ,

tilbloidf'!:rbbldJ

unmatched:be-I,An'mzlfll

mtefakademischer

AbschlussinJura

MBAprogramme(,cmhi:'CI,pr;lUQrn:ml GraduIertenstudiumder

medium-inc:ome:7.==0:::::;;;"-bRcket ~"~'*rie~"''.':wjrtsc~mittlereEinkommensgnJppe...~ff''::=;;:;"

I,mi:dbmmO'I'l'onI.mu:Y'mkAm'MI'''i~:k~'='J====-elw.anderesmachen

network['~!w:l:tl Kontakteknüpfenund

pfl~n

Nac/lrithlenredakteurtinl

Wahrnehmung

Umfrage

Armut

jmdn.befördern

Verlag

elw.nachgehen

jmdn.bewerten

P

romancarlyage,Makhosazana("Khosi")

Zwane-Siguqahadrorf)'harderrhanan)'one

else. Borninroa middlc-class(amii)',Zwane-

Siguqahadeverythingshewanred,butshe

sruueredsobadlythatpeoplefoundit difficult

tuunderstandher.

Thatshemanagedtoovercomerhisspeechjmpedj-

.IIlmIandgainconfidenccillusrraresrhefighringspirit

rharwouldrakeherrorhetopoEherchosenprofession,

journalism."My lUorherrcally workedonmyconfi-

dence," Zwane-5iguqa says. "Sheencouraged me ro

keepa iournalandhireda speechcoachforme."

The29-year-oldisnowrheediwr-jn-cbiefof!\fluve!-

a magazine fur black women. MOlle!is rhe secund

fasresr-growingwomen'smagazinein50urhAfrica.

Zwane-Siguqa herselfwasmn:d80SODeofrhe ren

mostinfluenrialpeopleinrhemagazineindusrryina

reecot advertising industryQQli. and hasincreascd

ehem:lg:lzine'sdrculationtoitscurrem196,000,Her

pllblishin~company.Media24,seesherasoneofirsris-

ingsrars.

MOlle!is aimedaryoung womenin rhemediym-

incQmeheaderwhowantadviceoneverydayproblems

suchasrdationships,dcalingwirhtheroughfinandal

rimesandr:lisiogtheirself-csteem."Weareona mis-

sionhere- cohelpchangewomen'slivesforthebet-

red"Zwane-5iguqasays. "Therearen'rmany maga-

zinesaimedonlyarblackwomen,whohavesoIlluch

toaffertheworld,butwehavea1mofworktodo-

becauseofourhisroryofinequaliry.Weprovideadvicc

onallaspectsoftheirlifestyle- howrodressforan

interview,howconL-rworkandsoon."Zwane-Siguqa

isalsorcsponsiblefora newmagazine,MOL'e!Porent,

whichprovidesadvicetu50mhAfricanfamilies.

Zwane-Siguqahasalwayswantedrohelpothers.She

grewupinapartheid50mhAfricabutdidnotsufferany

personallytraumarieexperiences.'" knowmanypeoplc

whobaddevasratjngexperienc(.'S,butIdidn'thaveany.

rgrewupina comfonablehornewirheducatedparenrs

• rheyborhrallgln- andweledasbelreredmiddle-
  dasslife,"shcsays.
  "WhenIwasarschool,Iwanredrobea socialwork-
  erbecause Iwanredtohelppcopleandchangelives.
  Tbat'sdennirclymyk.a1li.!!g. Aodir'swharIdoOOW,
  everyday,wirheveryword,"sbeadds.
  Arschoolshedidextremelyweil,withfirstsfürbis-
  roryandEnglishinherfinalyeat.ShewcmrotheUni-
  versityofCapeTown(UCf)tosrudy~in1996,Writ·

58 BusinessSIXJ!iishl 5/2009