n.05_September_October.2009.Englisch._

TECHNICALlYSPEAKINGTECHNOLOGY.

• •

iIl--

1-

who keepcre:lcingncwTwirrer

fUllctianswantitCOhe.Thisiswhat

ErieVOllHippel,headofthcInno-

vationandEnrreprcneurshjrGroup

attheMassachuserrsInsrinlteof

Technology(MIT)Sioan&hoolof

Management,calls"euduserin~

novation".Hippel bclievesrhat

rechnology is reaching a poim

whereallofuscanbccomemvolved

indevelopingir.

Goo&:le'snewtoolis called"Wave",

alldrhecompanydeserihesit as""

reOlI-timecommunicationplatform

whichcomhinesaspectsofe-mail,

instantmessagjn~,wikis,webchat,

socialnetwOrkÜl\:andprojccrman-

agement"(bttp://wQfle.google.com).

Inotherwords:goodbye,Twiner-

andgoodbye,Ourlook,too.

AndwhatisMicrosoftgoingto

doaOOura1lthis?WeH,recenrlyi[

srarreda very nieesearchengine

called "'Bing" (www.bmg.com).

and, in Ocrober, it will give the

worldWindows7.Now,rheIlum-

bel'sevendacssoundyoung,unril

youIcarnthacMicrosoftbegande-

velopingWindowsbackin1981.In

thiseraofend-user-managedinno-

vation, 28 canfedreallyold! []I

EAMONNFITZGERAlDis a Munich-based

technologylournalistandblogger.Heis

conlentmanagerofSpotlightDoline.

Contact:e. fitzgeraldCspollight-verlag.de

Endanwender(inl

Unternehmertum

angesagt

sofortigeNach-richtenObermitllung

(OberAlM,ICa,Skype,0,Ä.l

Betriebssystem

Paradigma,(Musler-lBeispiel

Wahrnehmung

killer"- stichasStephtmWolfram's

ncwsearchelll.;inc,whichwentOll~

liDe in May. WolframAlpha iso't

quitewharmallYhadhopedfar,bur

itoffcrsa fascinaringoewwa)'of

rhinkingaOOuthowweoowsearch

for information on the internet

(llIllfW_lllol{ramalpha.com)_

Excepr that Google's business

strategyisn'trealI)'bascdonsearch-

ingforsites.Managingtheglobal

flowoEinformationisthccompa-

ny'sgoal,andit's been brillianrly

succl'ssful ar it. So successful, in

f:ln,rharGoogleisnowriehand

powerfulandabOlltasnearasone

couldgerco having a mo- ~---'i~iiiiiii:iiiii

nopoly in thc information ~

world.Then,Twitterarrived •

Arrhe bcginningofrhis

year,Twincrwaslinlemore

thanacultproductusedby

a fewthousandinsiders.But

suddcnly, ir's the ~

companyontheplaner.And

this worries borh Google

and Microsoft, because

Twiuer represents a new

softwareparadj\:1Uch:ltnei-

cher oE them fully lInder-

stands.

ThepeoplewhocreatedTwincr

(WWlll.tlllitter_com)builraverysim-

ple rool for sharing shoreIT1ti

messa~es,butwiththehelpofmil-

lionsofusersithasbccomesome-

thingcnrirelydifferent.Itcanbe

usedforscndingtexrmessages,bur

alsoformarkcting,orsearching,

oranyrhingelscthatrhepcoplc

Suchmaschine

bedeutend

Kontaktautbauund-pflegejjber

____~N:etzwerXe'S=---_

SM5-NachrH;ht

Itmightnotbeconsideredpoliti-

cally correctfor mc toaskabom

yourage.So,1'11ask:"Dayoufeel

youngorold?"

Feeling}'oungoroldislesstodo

witbyearsthanwitbperceprion.If

wewereina seminarandIwrOte

thenumbers 19 and 13 ona flip-

chartandsaidtheyreferraages,

you'dprohahlysayrharthesewere

"young"'.And,inmostcases,you'd

beright.BurifI raidyouthatthe

ages refetto software producrs,

you'telikelytosay "old",That's

bccauseadecadcortwOisa lang

timeinthewarldofhighrech.

Yousee,Windows3.0,rhefirst

widelysoldversionofMicrosoft's

operatjng svqem, came our in

1990,andInternetExplorer3.0,rhe

firsr version ofthe Web browser

thatgOla silmificantmarkershare,

arrived in1996.That'swheremy

19 and 13 comefrom.

TheI\llicrosoftoperatingsystem

;lnd theMicrosoftbrowsermade

thecompanyrich;lndpowerful.Ir

cameabomasnearasOllecouldget

(0havinga monopolyinthesoft-

wareworld.Thcn,Googlearrivcd.

Forsamestrangereason,news-

papers:lndmagazinesgaveGooglc

theucontentandrheuadvertising

business,andrhey'rcnevergoingro

gerthembackagain.

Thisiswhymanypeopleinrhe

mediadistfUSrGoogle,worryahour

itspowerandlovecowriteaOOut

the arrivalofrhe next ;<Google

hot[bOT]Ifml.

instantmessaging!.Ißst:;mT'm~~ld.3r~1

end-userI'end,jU:l~J

entrepreneurship1,~nlr.;lpr:o'n~;Irp]

operalingsystem['Dp;>r~rlr~,slst.>m]
paradi&m['pa:r3da'ml
perceptionIp",'sepJ'nl
SUlChengine1'$3:I!,end31ß1
signilicanl(slg'nJfrk:ont!
50CiainetworkingI,~:ou!>i'nefw:d:ll)l

5/2009