Smart_Photography_-_January_2016_

(Nora) #1

International


Sigma Corporation of
America introduced the
Sigma Water Repellent
(WR) Ceramic Protector
that features Clear Glass
Ceramic material and
offers improved protective
qualities. Its pricing and availability is
not yet available. The material is shock
and scratch resistant.

The company’s President, Mark Amir-
Hamzeh, said, “The new Clear Glass
Ceramic protector is the �irst of its kind
and the strongest material used in the
industry. It will enable photographers

Panasonic Corp. has started
providing �irmware of ‘Focus Select’
without any additional charges
for users of interchangeable lens
cameras like Lumix DMC-G
and DMC-GX8 and for a compact
camera—the Lumix DMC-FZ300.
The �irmware can be recorded on a
SD card and then the user can easily

NEWSNEWS


PHOTOGRAPHYPHOTOGRAPHY


Smart

Sigma announces new


lens �ilter


Panasonic Offers


‘Focus Select’ mode


Canon commences


production of 80


millionth EOS camera


to safeguard their lenses, while
maintaining the impressive sharpness
offered by high-quality glass, like our
Global Vision line of lenses.”

This new lens �ilter is up to 50%
thinner and about 30% lighter than the
previous �ilters. It is compatible with all
Sigma lenses.

install the new fuction by inserting the
card into the listed cameras. After a
continuous burst but at different focus
points, the photographer can choose
the best picture by selecting the point
he wants to focus on. With this mode,
photographers can take better macro
pictures and out-of-focus pictures will
also reduce to a great extent.

Sharp Corp. is looking at restructuring
its LCD panel production in Japan.
The company has plans to put an end
to producing large-format panels for
television monitors in the Kameyama
plant as soon as possible. The
production of a part of smartphone
panels will be tranferred from the Mie
plant where the company plans to boost
LCD panel production for automobiles.

The company also plans to create
a new panel that will save energy,
incorporating its IGZO technology. On
exisiting models, power consumption
will be reduced by 10% to 20%. Termed
as the ‘Super IGZO’, this new panel
will be compatible with smartphones,
televisions and computer monitors
too. It is anticipated that production
will begin early next year. With these
new panels, the company is looking at
generating revenue of 50 billion yen
by 2020. The company is negotiating
with Innovation Network Corp. for
rehabilitation and further funding. The
latter will negotiate with some banks
for investing in Sharp and restructuring
plans of its LCD business.

Canon plans to make use of its factories
in Asia outside Japan for mass producing
lower-priced goods while dedicating its
facilities at home to the manufacturing of
high-end devices. The decreasing value
of the yen has played a part in Canon’s
decision to increase production in Japan.
40% of the products are manufactured
domestically. The company wants to
increase the number to 60%.

Fujio Mitarai, Chairman, Canon, said that
the company will proceed aggressively
when it comes to expanding the
existing business. It might even consider
borrowing funds if blue chip companies
are available.

Sharp to reorient


LCD panel


production


Canon to venture


outside Japan for


mass production


C


anon has attained a milestone
with the manufacturing of the 80
millionth EOS camera—the EOS
5DS R. This camera boasts the world’s
highest pixel count mounted with a
35mm full-frame image sensor. Canon is
the manufacturer of all the key elements

featuring in the EOS series, which further
helps the company in providing a robust
product lineup.

The company has maintained its no.1 share
globally within the interchangeable lens
digital camera market from 2003 to 2014.

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Smart PhotographyJanuary 2016

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