MUSIC STREAMING SERVICE
BECOMES MORE EMBEDDED
INTO APPLE’S ECOSYSTEM
You probably don’t need to have been watching
the recent technology headlines very closely
to appreciate that Apple and Spotify haven’t
always been best buddies lately. However, it also
can’t be denied that both of these tech and
media giants have benefitted greatly from each
other’s resources and ecosystems. That’s why
it’s so great to see the announcement of new
features effectively bringing the two of them
closer together, especially as far as ordinary
music fans are concerned.
IT’S NOW EVEN EASIER TO APPRECIATE
SPOTIFY ON AN APPLE DEVICE
Monday saw Spotify reveal several new
developments that could make a big difference
to how users engage with the streaming service.
Perhaps the most eye-catching one comes
courtesy of the company’s iOS 13 update,
which enables users to ask their Apple device’s
Siri voice assistant to play albums and playlists
using Spotify. Provided that you have iOS
13 and the updated Spotify app installed on
your device, all that you have to do is say “Hey,
Siri, play...” followed by the audio you want,
concluding with “on Spotify”. This Siri integration
is also available to users of Spotify’s “new and
improved” iPad app.
That’s not all, though, as Spotify now also has an
app on Apple TV, which means you can enjoy
any of the service’s 50 million available tracks
directly from your TV. You can take advantage of
the app on the Apple TV HD and Apple TV 4K,