Lego is looking to keep its plastic bricks out of
the trash.
The Danish toymaker is testing a way for
customers to ship their unwanted bricks back
and get them into the hands of other kids.
It said that customers in the U.S. can print out a
mailing label on its site, dump their used Lego
bricks in a box and ship them off for free. Lego said
the pieces will be cleaned, put in a box and given
to Teach for America, a nonprofit that will donate
them to classrooms across the United States. Some
bricks will be also sent to the Boys & Girls Clubs of
Boston for their after-school programs.
Lego said if the test is successful, it may expand
the program beyond the U.S. next year.
The company typically tells its customers to
keep their bricks or pass them on to others. But
some have asked for another way to donate
them, said Tim Brooks, Lego’s vice president of
environmental responsibility.
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