Lego, like other big brands, is looking to please
customers worried about plastic’s impact on the
environment. Plastic doesn’t disintegrate but
instead can break down into tiny pieces and be
eaten by birds or other wildlife, endangering
their health.
It is also working to find other materials for its
colorful bricks. But finding one as durable as
plastic has been a challenge, Brooks said. Last
year, however, it began making Lego trees and
bushes out of sugar cane.
Rival Hasbro, which makes Monopoly and Mr.
Potato Head, said it plans to eliminate plastic
use in its packaging by 2022. It too has said that
finding a material to replace the plastic in its toys
has been tricky.
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