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THE GUIDE TO GROWING
YOUR AMERICAN BUSINESS
Toyota drives and inspires American makers and entrepreneurs of all stages into
the future with the right steps and goals to make the outcome a reality.
DEVELOP A SOUND BUSINESS CONCEPT
Past Martha Stewart American Made makers started their successful businesses with a cohesive business plan. The best way
to build and grow your business is to do your homework and study competitive companies and businesses that inspire you.
Understand Your Market
Who is your target customer?
What is your unique American Made story and how
can you use it to diff erentiate your brand?Who are your competitors?
Questions to Consider
What is their product/service and why is it unique?
What are the costs involved to make the product?
How many employees, partners,
or vendors do they have?Who is their target customer?
How do they promote their company?
Where do they sell/distribute?What is their pricing structure?
What are the pros and cons of the small
business owner’s lifestyle?