GO PLACES WITH TOYOTA
Since 2012, Toyota and Martha Stewart American Made
have partnered to support small business owners who
drive the maker movement and help entrepreneurs go
places, do great things, and dream big. Learn more
about the inspiring stories, innovation, and the plan of
action to identify desired outcomes for your business at
marthastewart.com/americanmade.DRIVING AMERICAN BUSINESS
Toyota has produced vehicles in America since 1986.
Today, Toyota produces eight models in the U.S.SIX STEPS TO A SMART AMERICAN MADE BUSINESS
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Be Flexible and Adaptable
Don’t commit yourself too early. Your fi rst plan
should be written in pencil, not ink. Keep a fl uid
mindset and be aggressive in making revisions
as warranted by changing circumstances and
expanding knowledge.Build the Right Team
When growing your team, look for people to
partner with who you like and admire. Defi ne
your own unique abilities, and seek out people
who turn your weaknesses into strengths.Invest in Quality Tools
If you are ready to make a go of your talents and
gifts, don’t cheat yourself with cheap tools. It just
means added frustration, and wasted time and money.Ask the Right People
Everyone will happily give you advice, but
instead reach out to established makers
in your fi eld and ask to pick their brains.Know Your Worth
Pricing is tricky. Make sure to account for
your time and skill level, the raw materials,
and enough profi t to keep your business going.Stay Focused and Master Your Craft
Focus on what you are good at, and don’t try
to be a “jack of all trades.” Instead, align
yourself with experts who can help you
manage and grow your business.ADVERTISEMENT