Billboard - USA (2019-10-12)

(Antfer) #1

Child photographed


by Robby Klein on


Sept. 19 in Nashville.


“Desmond Child is a


game-changer who has


deconstructed the global


soundscape, adding an


electrical charge that


lights up our culture.”


—EMILIO ESTEFAN JR.


THE LEGACY


Child has to date received four Grammy


nominations, three of which were for his


work with Martin.


He co-wrote three Billboard Hot 100 No. 1s


for Bon Jovi: “Livin’ On a Prayer,” “You Give


Love a Bad Name” and “Bad Medicine.”


He co-founded and serves as chairman/


CEO of the Latin Songwriters Hall of Fame.


Desmond Child


SONGWRITER-PRODUCER


On Oct. 25, songwriter-


producer Desmond Child will


release Desmond Child Live, a


new album featuring takes on some


of his top 40 hits for Aerosmith,


Bon Jovi, KISS and more. But 20


years ago, the Songwriters Hall of


Fame inductee made a different


kind of pop-music history by co-


writing and co-producing


Ricky Martin’s “Livin’ la Vida Loca,”


which ruled the Billboard Hot 100


for five consecutive weeks in



  1. Child remembers what he


jokingly calls “the biggest


millennium song from hell.”


I studied in the early ’80s under


songwriter Bob Crewe [who wrote


hits for Frankie Valli & The Four Sea-


sons]. He taught me not to even start


a song until I had a great title. Usually


my titles played with opposites, like


KISS’ “Heaven’s on Fire” or Bon Jovi’s


“You Give Love a Bad Name.”


Frank Sinatra passed away in 1998,


so a lot of his music was being played


back then. [“Loca” co-writer Draco


Rosa] and I made the verses an hom-


age to his Rat Pack style of swing


music. The label said, “It sounds


fantastic — now write it in English.


Nobody is going to understand what


‘vida loca’ means.” I said, “They will.


It’s not that hard.” They still put the


first advertising in Billboard as “Liv-


ing la Vida Loca” with the subheader


“Living the Crazy Life.”


We knew it would be a success


from the beginning. The title dictated


the whole journey. For the song to


become a Hot 100 No. 1 was a true


satisfaction for us, a job well done.


I have produced 27 songs for Ricky


Martin, but “Livin’ la Vida Loca”


changed the course of popular Latin


music forever. It was the fuse that


ignited the Latin music explosion.


—AS TOLD TO PAMELA BUSTIOS


My Billboard Moment


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112 BILLBOARD • OCTOBER 12, 2019

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