OCT. 12, 2019 • VOLUME 131^ NO. 24
Contents
FEATURES
46
ROSALÍA IS IN
CONTROL
With her ambitious fusion
of flamenco tradition
and urban swagger, the
Spanish star is proving
that a singular vision can
have universal appeal.
54
LATIN POWER
PLAYERS 2019
Veteran promoter
Henry Cárdenas, whose
clients include stars like
Marc Anthony, leads
Billboard’s annual roster
of influencers in a genre
whose artists are storm-
ing the pop charts and
shaping musical tastes
around the globe.
ON THE COVER
Rosalía photographed
by Ruven Afanador on
Sept. 3 at The 1896 in
Brooklyn. Go behind the
scenes of the cover shoot
at billboard.com/videos.
10 BILLBOARD • OCTOBER 12, 2019