Bloomberg Businessweek - USA (2019-10-14)

83

GiroContactgoggles

comewithlensesfor

anyconditions

Photographby

Hannah Whitaker

Nomatter how
much advanced
technology brands
packintotheir
masks, ski goggles
tendtogetfoggy
andlimitperipheral
vision.Giro’s$250
Contactgoggles,
withinterchangeable
lenses,tendnot
todoeither.The
ScottsValley,
Calif.-basedbrand
startedincycling
helmetsbuthas
gaineda following
foritspatentedVivid
lenses,developed
withcamera
outfitterZeiss,and
asemiframeless
designthatoffers
anexpansive
panoramicview.

THECOMPETITION

• The$ 220 Cyrius
  gogglesfrom
  Julboalsoboast
  anexpandedfield
  ofvision,thanks
  toa frameless
  construction.


• Oakley’spopular
  Prizmlilinene iiiiii
  aakkkkks(f(f(ffror m$1 500 ))
  slensnsseeee tttttt lll rrrr
  ssssstttotospecific
  environmentsand
  conditions.


• Apair of$ 130
  sinClarity

THECASE

Giro’slens-

swappingsystem,

whichthebrand

calls Snapshot,

is aneffortless

exercise.Press

theshutterbutton

down,andthelens

popsoutquickly;

magnetshelp

guideyou toclick

thenewoneinto

place.Meanwhile,

theZeisslenses

manipulateblue

light toenhance

contrastand

definition,andair

ventsaroundthe

edgeminimizethe

chanceoffogging.

$250;giro.com

gogglesfromPOC

havethreelenses—

forsunny,partly

sunny,andcloudy

conditions—andfit

beston medium-or

smaller-sizefaces.

THEONE oo be u itsits r 1 4 , 2019