Billboard - USA (2019-10-19)

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third solo album, Arizona Baby, which peaked


at No. 4 on R&B/Hip-Hop Album Sales in May.


Meanwhile, Bivins and Pitts helped work label


stalwart Chris Brown to No. 5 on the Hot 100


with “No Guidance” featuring foe-turned-pal


Drake. Bivins says that the first time he heard the


song, “I’m like, ‘I want to cry right now because


this shit is amazing.’ ”


LONG TIME COMING “Fall” by Atlanta-born, Lagos,


Nigeria-raised singer Davido — whom Balogun


signed — took its sweet time to become a


top 20 radio hit. Released in June 2017, the


track peaked at No. 13 on R&B/Hip-Hop Airplay


in April.


Sylvia Rhone


CHAIRMAN/CEO, EPIC RECORDS


Traci Adams


EXECUTIVE VP PROMOTIONS, EPIC RECORDS


“SICKO” SUCCESS With nearly 8 billion streams


in 2019 alone credited to the label’s hip-hop


artists, Rhone — who was promoted to her


current title in April — and Adams helped


mastermind the release of five albums that


debuted in the top three of the Billboard 200:


Future’s Future Hndrxx Presents: The WIZRD,


21 Savage’s I Am > I Was and Travis Scott’s As-


troworld, all of which topped the chart; and DJ


Khaled’s Father of Asahd and Rick Ross’ Port


of Miami 2, which hit No. 2. “I believe in the


challenge of bringing music that’s on the edge


into the mainstream,” says Rhone, who adds


that streaming played a crucial role in the suc-


cess of Scott’s “Sicko Mode.” The track “defies


the rules of a ‘hit at radio’ because it doesn’t


have a simple sing along hook,” she says. “But


it pierced through at streaming,” eventually


leading to Scott’s first Hot 100 No. 1, which also


spent 32 weeks in the chart’s top 10.


DOCTOR RHONE Rhone, who got her start at Bud-


dah Records in 1974 after graduating from the


Wharton School of the University of Pennsyl-


vania, received an honorary doctorate from the


Berklee College of Music in April.


Arnold Taylor


CEO, SOUTH COAST MUSIC GROUP


Daud “King” Carter


EXECUTIVE VP, SOUTH COAST MUSIC GROUP


HONEY, THEY BLEW UP DABABY DaBaby has


become rap’s rookie of the year, and both the


self- proclaimed “OG” Taylor, 47, and “artist


whisperer” Carter, 35, were integral in his


ascension. They’re also proud to have put


Charlotte, N.C. — the trio’s home base — on


the map. After signing DaBaby in 2016, Taylor,


who refers to the rapper as “the LeBron James


of the label,” brought his debut album, Baby


on Baby, to Interscope Records to cement


their partnership. Both the LP and its standout


single, “Suge,” peaked at lucky No. 7 on the


Billboard 200 and the Hot 100, respectively.


COMBING THE CAROLINAS High on South Coast’s


checklist is developing more artists from the


Carolinas, such as new signees Blacc Zacc and


Toosii. But Taylor stresses that he’s not trying to


find another DaBaby: “Each artist should bring


something different to the table,” he says.


Pierre “P” Thomas


CEO, QUALITY CONTROL MUSIC


Kevin “Coach K” Lee


COO, QUALITY CONTROL MUSIC


#CITYGIRLSSUMMER Thomas, 40, and Lee ended


2018 strong with nine album releases in the fourth


quarter, including solo LPs by Migos’ Quavo and


Takeoff. (Offset followed in February.) Among the


Quality Control acts whose success carried over


into 2019 were City Girls. The Florida rap duo


of JT and Yung Miami scored their first Hot 100


entry in late December with the “Twerk” remix


featuring Cardi B, which peaked at No. 29. The


duo’s 2019 follow-up, “Act Up,” then topped the


Rhythmic airplay chart and generated 439.1 mil-


lion streams, while JT served a prison sentence


for credit card fraud. “We didn’t know how that


was going to play out,” says Lee. “Yung Miami


really stepped up.”


FAMILY BUSINESS No matter how big their artists


become, Quality Control’s principals stress


one guiding mantra: Don’t forget about family.


“We started out in a small studio with just the


Migos,” says Thomas. “It is business at the end


of the day, but we’re rooted in our artists’ lives.”


Anthony “Top Dawg” Tiffith


FOUNDER/CEO, TOP DAWG ENTERTAINMENT


Terrence “Punch” Henderson


PRESIDENT, TOP DAWG ENTERTAINMENT


GOLDEN YEAR When it comes to awards, 2019


was TDE’s year. Kendrick Lamar and SZA


clinched an Academy Award nomination and


four Grammy nods for “All the Stars” from


the Black Panther soundtrack. And Jay Rock,


the first act TDE signed in 2005, scored a


best rap performance Grammy, along with


Lamar, Future and James Blake for “King’s


Dead” (which appeared on the soundtrack


and Rock’s 2018 LP, Redemption). “He fucked


around and won a Grammy 10 years after he


started releasing music on a major label,” says


Tiffith. “That was a full-circle moment for me


and Team TDE.”


ALL IN In a year without a new Lamar album —


and one that also brought the quiet departure of


co-president Dave Free — Billboard estimates


TDE still accounted for a healthy 1.9% of 2019’s


U.S. R&B/hip-hop market to date.


Ronald “Slim” Williams


Bryan “Birdman” Williams


CO-FOUNDERS/CO-CEOs, CASH MONEY RECORDS


JACQUEES, OH! The Williams brothers saw Atlanta


R&B singer Jacquees hit No. 3 on the Top R&B


Albums chart last summer with 4275 , which


featured Birdman, Young Thug and Trey Songz,


and racked up 499.3 million streams — the


cherry on top of another extraordinary year for the


label. Meanwhile, new signee Blueface, whose


“Thotiana” rocketed to the top 10 of the Hot 100


in March, has generated 1.5 billion career streams.


MINAJ MIRAGE? Cash Money’s stacked roster,


which includes superstar Drake, took a hit when


one of its marquee artists, Nicki Minaj, unexpect-


edly announced her retirement in September. But


Birdman, 50, says, “I definitely believe she’ll be


back ... Sometimes you have to take a break.”


“The losses of Nipsey Hussle and Mac


Miller have shown the importance of giving


artists their flowers early. We go so crazy


about them after they leave, and that’s not


fair to them.”


—IBRAHIM “IB” HAMAD, DREAMVILLE


“Ownership is important. Nipsey Hussle


preached about that a lot, and it’s very [cru-


cial] to moving around in the industry. You’ll


make a lot of money, but if you don’t own


anything in the long term, it doesn’t really


mean anything.”


—QUINCY “QP” ACHEAMPONG, HIGHBRIDGE THE LABEL


“[Their losses] teach us the importance


of family, helping our communities and


surrounding ourselves with people that we


should uplift — not degrade or bully.”


—TIM GLOVER, INTERSCOPE GEFFEN A&M


“Their [deaths] gave us an in-depth look into


artists and how what we see is not always


what is. People elevate artists as if they


have no problems because of their lifestyles.


But when it comes down to it, with all the


success in the world, if you have personal de-


mons that you don’t explore, it can hurt you.


It’s important for the consumer to know that.


They have the same problems the average


kids have — just magnified.”


—KATINA BYNUM, UNIVERSAL MUSIC GROUP


“I worked with Nipsey Hussle when he was


first signed, so I knew him personally. And


I also had a very close death this year: my


brother. Live in the moment because tomor-


row might not come. I wish I had had another


time to see Nipsey and say, ‘Wow, I’m proud


of you and how much you’ve done for your


community.’ To have that one more time to


say ‘I love you’ to my brother would have


been amazing. We need to really honor our


heroes [instead of] spending so much time


trying to knock them all down.”


—MARLENY DOMINGUEZ-REYES, REPUBLIC RECORDS


NIPSEY AND MAC


THE LESSONS


OF LOSS


ADAMS


TAYLOR


CARTER


THOMAS


LEE


TIFFITH


HENDERSON


B. WILLIAMS


RHONE


R. WILLIAMS


Hussle (left)


and Miller


&


POWER PLAYERS 2019

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