With pet care spending topping $72.56 billion
in the United States alone last year, there’s little
wonder why companies are cashing in on our
obsession for cats, dogs, and other furry friends.
This week, we delve deeper into the technology
that is improving the lives of our pets, from the
pet-friendly portrait mode on the iPhone 11 to
pet healthcare innovations...
A BOOMING INDUSTRY
With the average American spending an eye-
watering $1,300 on their pets every year, the
pet industry is growing at an unprecedented
rate, with many pet parents prioritizing their
pet’s health and happiness above their own.
What’s more, we’re increasingly seeing Gen Z
and millennial audiences turning to pets to ‘fill
the void’ of marriage and parenthood, which
they’re putting off until later life due to career
and financial limitations, whilst many of us rely
on our pets for reassurance and comfort in
today’s challenging times.