company. She'll need to convince Sales and Marketing that they can sell your book. If
they're not keen, you won’t get an offer.
When you've written your book, your publisher will try to sell your book to
book distributors, and later to booksellers, all on the basis of the blurb that you started
out with. So the time that you spend working on the blurb is not wasted, it's the most
important part of your book. Without a good blurb, your book will not come into
existence.
Having said all that, it's also important that you don't obsess over your blurb.
Everything you write can be fixed, so focus on getting your blurb written, in various
lengths, rather than striving to make your blurb perfect. Your blurb may well go
through many incarnations: you'll make changes, your agent may want changes, and
your editors will definitely want changes.
Sample blurbs
Here are^ two^ sample blurbs.^
The first is from my book LifeTime: Better Time Management in 21 Days,
published by Prentice Hall in 1997. I wrote this blurb while I was working to gather
material for the book. It took me around ten minutes to write. You'll often find that as
you're starting to work on book, your blurb will come to you as a flash of inspiration.
If it doesn’t, don’t worry about it, just follow the process outlined below.
The second is from my book Making The Internet Work For Your Business
which was published by Allen & Unwin in 1998. I didn't write this blurb until the
book was complete, and the publisher was sending a brief to the cover designer. This
blurb took me a long time to write. I also had a lot of trouble writing the book, and I
think that if I'd written the blurb before I started, I would have had a much easier time
with the book, and would have enjoyed writing it more.
Sample blurb from: LifeTime: Better Time Management in 21 Days by Angela
Booth
You're about to meet a very powerful genie. This genie will give you all the time you
need to be everything you want to be, to do everything you want to do, and to have
everything you want to have --- you are this genie!