Provides case studies of how people are using the Internet inexpensively
and simply to develop their businesses;
Includes a fast-finder directory of useful resources available to businesses on
the Internet: company contacts and suppliers; trainers and educators; financial
sites; government and legal information; human resources; freebies on the
Internet; and other SOHO-related resources.(^)
By using the Internet, you can run more business more efficiently with lowered costs,
fewer staff, and less space requirement, and have more time to develop your business
creatively. Explore the advantages to your business of e-commerce using your Web
site as a merchant commerce system that can handle orders, payment and fulfilment
via the site.
The above blurb runs to almost 250 words, which is a little long. If I were writing the
book now, I would make it shorter and punchier.
The one-sentence version of the blurb is: "Making The Internet Work For Your
Business offers clear and practical advice on how to use the Internet to develop your
business; how to promote your products and services; how to find vital information;
and how to pursue new business opportunities."
Write your blurb in easy steps
Before you start writing your blurb, ask yourself: who will be reading this book? This
question is important, because it helps you to picture the reader as you write. Once
you have an image of your ideal reader in your mind, you'll find it's much easier to
work on your book. Working out who your readers will be also gives you a head start
in writing the marketing section of your book proposal.
Let's stay with the book on natural healthcare for pets. Who would be
interested in this book? Make a list. Your list could start with: pet owners who use
natural healthcare, companies that manufacture natural petcare products, and
veterinary surgeons.
Then go on and create your blurb in the following easy steps.