Chapter Outline
How to get the most out of this book
A brief chapter to help the reader get the most out of the day-by-day chapters.^
Includes:^
-^ How^ long it takes^ to work through the material.^
-^ How^ to get the most out of each day's chapter.^
-^ What you'll learn^ in Weeks Two, Three and Four.^
- "Help! I can't complete the material in a week!" How to proceed if you can
only work with the material on weekends.
-^ Confidence-builders, and encouragement for the reader^ to act on her^ ideas.^ - Information on how to obtain a password and join the online forum for the
book at the Digital-e Web site, and interact directly with the author.
(^)
Week^ One:^ Start^ Your^ New^ Business^ In^ Just^ Seven^ Days!^
Introduction^ &^ Day^ One:^ Getting^ Started^
The Introduction and Day One are included in the proposal, please see the Sample
Chapters.(^)
Day Two: your portfolio, prospecting and marketing
On Day Two, the reader takes the first steps in marketing her skills. She creates her
bio, and begins to compile her portfolio, and writes a direct mail letter to sell her
skills.Includes:^
- Copywriter's bio. The reader learns how to leverage her current experience
and skills, and writes her first copywriter's bio. Her current experience and
skills also show her which businesses she could begin targeting in her
marketing. Includes sample bios. (I include sample bios written by my
students – real-life student samples are included right throughout the book.)