- Copywriter's portfolio. The reader begins creating her copywriter's portfolio
by creating writing samples. An explanation of an electronic portfolio. - Market research. The reader learns how to find markets, and a prospecting
routine is discussed in detail. - First direct mail letter. The reader writes her first direct mail letter to send out
to prospects; a sample letter is provided.
-^ Day Two copywriting^ techniques.^
-^ Day Two Exercises.^
Day Three: Writing Longer Copy
Day Three's theme is "news". The reader learns to write longer copy, including news
releases and newsletters. She writes a news release for her new copywriting services
business, and collects sample newsletters to study. She also learns the "Brain Dead"
writing process, so that she can quickly write copy, to order, and to deadline.Includes:^
- News releases step-by-step. The reader learns to write a news release. She also
targets media outlets to which she'll send her first news release. - Publicity is better (and cheaper) than paid advertising, so the reader writes a
news release for her new copywriting services business. A sample news
release is provided. - Newsletters are excellent promotional tools. The reader discovers the elements
of a newsletter. A sample online newsletter is provided. - Day Three copywriting techniques. Includes how to follow up on initial
contact, and turn prospects into clients.
-^ Day Three Exercises.^
Day Four: Public Relations Copywriting
In Day Four, the reader will become more comfortable with writing long copy PR,
and develop skill creating and working with ideas. She'll price her services. She will
also create a tagline (slogan) for her business.Includes:^
- Concepts and communications plans. The reader learns how to develop a
concept and communications plan for a client with a new product or service.