La Belle Vie
La Belle VieArt Lifestyle Design
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R
olls-Royce’s philosophy was first articulated 114 years ago when Sir Henry Royce said, “Strive for
perfection in everything you do. Take the best that exists and make it better. When it does not
exist, design it.” They haven’t had cause to change this point of view, and today it is perfectly
demonstrated in their latest offer – the Cullian, an SUV that has a definite Rolls-Royce touch.
“We knew we had to offer our clients what they couldn’t find in the SUV market,” explains Torsten
Müller-Ötvös, Rolls-Royce Motor Cars CEO. “They do not accept limitations or compromises in their
lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how
they live their experiences. This approach to life demands a motor car that can go-anywhere in
ultimate luxury and style – Rolls-Royce style. Hence Cullinan.”
Named after the largest diamond ever discovered (and which now resides in the British Crown
Jewels), the Cullinan is an all-terrain, high-bodied car that was designed to create a luxury
off-road experience, or, as Rolls-Royce says, making luxury travel Effortless, Everywhere.
“Cullinan is luxury in its purest form blended with perfect practicality and off-road
capability,” comments Müller-Ötvös. “Effortless, Everywhere is not just the promise
behind Cullinan. It’s the fact.”The launch of the Roll-Royce Cullinan marks a further evolution of
the luxury SUV market. Nino Cirone takes a look at what makes
the Cullinan a unique driving experience – off road or in city.
The Rolls-Royce Cullinan
Effortless
Everywhere
YI28_pp60-63 ROLLS ROYCE v6 NB.indd 60 11/06/2018 15:38