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Budi Harto Tanrim
http://buditanrim.coDESIGNER
Budi Harto Tanrim, based in Surabaya, Indonesia, likes to consider himself a multidisciplinary designer. Though he studied accounting, he found himself interested in and drawn
to design. He discovered 99designs, the online graphic design marketplace, and started entering a lot of the design contests hosted on the site. He won some, which gave
him the opportunity to establish relationships with a couple of clients and maintain them while continuing to study.
After graduating from Universitas Kristen Petra, Tanrim decided to become a full-time freelancer. He connected with a tech startup in San Francisco, called Zerply, which
asked him to help them with a redesign. He’s been dealing with “a lot of great companies ever since,” he says.
Tanrim believes that in order to be a great designer, he has to understand design from multiple perspectives and draw on his own style and philosophy. With that in mind,
he continues to explore new fields in his spare time, such as realistic drawing and painting. nabout the designer
“Budi always started from a sketch,” recalls Chinchilla. He
carried around a sketchbook, and he’d sketch things out
and show them. “Once he felt strongly about something,
he’d go ahead and build it with Illustrator or Photoshop,
and eventually little-by-little incorporate that into mock-
ups of the pages. “I always went from idea to sketch to
some kind of software,” agrees Tanrim.
When they saw the results, “people were just aston-
ished by the difference,” says Chinchilla. “We incorporated
a lot of the feel of the website in the rest of our branding—
for our trade show booths, our handouts, and our pam-
phlets. We had Budi make T-shirts for us, as well.” Refundo
handed out thousands of the T-shirts at trade shows.
“I’m absolutely happy,” says Chinchilla.
For his part, Tanrim says, “I’m the type of person who’s
never satisfied and always feels something can be better.
However, at the end of this project, I was pretty happy
with the feedback we got from customer service.”
The redesign is paying off in usability, too: the number
of complaints is down significantly, and customer feedback
on the new dashboard is great. “From an aesthetic per-
spective, I’m glad that all my design decisions are pretty
well-balanced,” Tanrim says, “for simplicity and usability at
the same time.”