Boating New Zealand - July 2018

90 Boating New Zealand

he unforgiving nature of the marine environment means

that this is a sector where excellent quality and superb

engineering are both essential and valued – cheap-and-nasty

doesn’t survive.

Baird says all Fusion products remain designed and

engineered in New Zealand, despite the company now being

owned by a USA-based mega-corporation with three factories in

Taiwan and other manufacturing in China.

An Aussie by birth, Baird says the can-do attitude of Kiwi

engineers and innovators is what attracted him to the company.

Our approach of being able to do more with less and becoming

world leaders in the ield means he has no plans to leave our

shores anytime soon.

He is also passionate about what he does, and says that

is what he looks for in staf. As a result, many of the lead

engineers have been with the company for a decade or more,

just like Baird himself.

During the 2008 GFC, when many companies were forced

to make large and painful cutbacks, Fusion retained all of its

Fusion

now

focuses

entirely

on the

premium

marine

audio

market.