Incentives
One of the best ways to encourage people to sign up to your email list
is to offer an incentive on your sign up form.
Some people call it a sign up bonus, others consider it a free gift.
Regardless of its name, the purpose is the same: you’re giving people a
reason to sign up for your list, and you’re getting a chance to showcase
your expertise.
If you offer an incentive, your welcome email is where you deliver the
goods.
There are many types of incentives you offer, but one of the most
popular is a free download.
Next you’ll find email templates for various incentives: