5. Talk to One Person Instead of One Thousand.
No matter how many subscribers you have, every email should be
written as though you’re sending it to one person at a time. If you
think about writing to one individual, the message will likely translate
to everyone you hope to address.
6. Choose HTML and Plain Text Emails Wisely.
Whatever your preference, consider the way you send your emails and
how each might convey your message differently to subscribers.
While either email type works, many business owners tend to prefer
sending plain text messages because they feel more personal than the
slick “brochure feel” of an HTML email.
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