Ulster Tatler – June 2019

76

UT Style

living in luxury

Ulster Tatler chats to Máire Morris, Director of Morris Fashion Consultancy.

Can you describe for me how the business was started up and made what it is

today?

MFC are a full service consultancy for the luxury fashion & lifestyle sector. We

specialise in helping our valued clients to blend the creative aspects with the practical

and commercial side of the business, ensuring that not only do they create beautiful

product ranges, but that their business structure and strategy is solid to ensure global

success. Ultimately what we do is develop an environment that designers can have the

freedom they need to create their products to the highest possible standards, whilst

mastering their business management skillset to enable them to grow hence our work

with start ups and emerging brands. We work globally and have offices in Dublin,

Dubai and Hong Kong.

What major challenges has the business faced and how were these overcome?

Maintaining our high standard of work and communication in all locations globally is

always on our minds as a challenge as it is integral to our brand ethos that our clients

are well looked after weather they are in Dublin or Dubai or a large scale client or

someone just setting up on a small scale. I hand pick all of our team in each region

myself to ensure that this never becomes an issue and managing timezones and

staffing is an important part of that for us.

Do you have any plans for expansion in the future?

We have recently just opened another office in Dubai design district which gives us

an even stronger presence in the Middle East so that has been super exciting and our

focus for the foreseeable is Ireland,Uk, Europe and the Middle East. Even though a lot

of our projects are large scale, It’s important for us that we can help those starting out

too so we try to put on cost effective Masterclasses and private consultancy pop ups as

often as we can too such as the Masterclass coming up in Belfast at the Hilton hotel on

July 6th & 7th. There is also an early bird price for readers of Ulster tatler with the code

EARLYBIRDBELFAST while tickets last. 2 days 9am – 5pm €395 (€695 original price).

http://www.morrisfashionconsultancy.com

[email protected]