Multiple Calls‐to‐Action
You don’t have to limit yourself to a single call‐to‐action in each article.
For example, you can have your normal opt‐in box at the end of the
article, but you could also ask them to view another related article on
your site. This would help you get more page views, and also give you
another chance to get the subscriber if they didn’t subscribe after
reading the first article.
You could also put your subscription box halfway through the article,
and then put a call‐to‐action for a paid product at the end, or vice
versa.
Retargeting
If you use an ad service like Facebook or YouTube, you can include a
retargeting pixel on your website so you can run ads to people who
have visited your site and perhaps didn’t buy anything or subscribe
when they were there before.
Maybe they were not convinced the first time.Mayb e they were too busy the first time they visited your site,
and meant to subscribe or buy something later.Who knows?But using retargeting will give you another opportunity to convert the
visitor into a buyer or subscriber.
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