International Boat Industry – June-July 2019

70 JUNE–JULY 2019 | International Boat Industry ibinews.com

Markets & Regions

OVERVIEW | NEW ZEALAND

THE SUM OF AUDIO INNOVATION

larger hardtop trailer boats from 7m-9m both in

aluminium and fibreglass. Most manufacturers

report a good sales year, and while the fibreglass

trailer boat builders released exceptionally few new

models, the same could not be said for the alloy boat

builders. Not only did the market see established

brands releasing new models through the years,

but also the addition of new players. It is estimated

there are over 60 alloy boatbuilders in New Zealand

compared to less than 10 fibreglass brands.

The aluminium boat market has grown

substantially in the past few years with many

companies enjoying increasing export orders, mainly

to Australia and the South Pacific.

One of New Zealand’s leading premium trailer

boatbuilders, Tristram Marine, has according to

Business Development manager Tristram Fink

enjoyed one of their best years ever.

“Interest going forward is unprecedented, and

orders are already in Tristram Marine’s system for

December 2019 delivery.

“Tristram Marine’s growth has resulted in the

need for developing a brand new state-of-the-art and

purpose-built Service Centre adjacent to our existing

Service Centre, Showroom & Production Plant to

further enhance owners’ experiences and internal

capabilities,” adds Fink.

“Our points of difference include our use of CAD

design and CNC moulding, combined with our

direct-sales business model which enables owners

to deal directly with our team, rather than

HELLA MARINE IS a leading LED lighting manufacturer that

designs and manufactures marine specific lighting solutions

for the marine sector, from its dedicated electronics and

production facilities in New Zealand. 80% of the products

manufactured in New Zealand are exported through the

global Hella network and dedicated marine distributors in

over 35 different countries.

“Over the last 12 months, the New Zealand boat market

has seen continued growth. Inside this trend, Hella Marine

AS FASTMOUNT CELEBRATES its 15th year of designing

and manufacturing hidden panel mounting systems, the

business continues to see fantastic growth, on both a

product and sales basis. With 38 SKUs across seven product

ranges and 31 distributors representing the company

worldwide, Fstmount have seen an average 15% increase per

annum over the past five years, and a strong 22% increase in

the year ending 2018.

A company spokesperson says that while the

architectural market has now surpassed the marine industry

in terms of sales, they still see the marine market going

forward due to the larger scale of yachts being built.

“We continue to field enquiries to design new solutions

for specific problems, as was seen with our Textile Range,

that we launched in 2017 for use with marine upholstery.

“This indicates to us that we are trusted in this market as

manufacturers of high performance products for an industry

that increasingly values performance as time goes on. We still

manufacture our clips in New Zealand, which continues to be

a huge drawcard internationally in terms of quality. Of course

having our design team and manufacturer in the same city

allows for an efficient concept to production workflow.”

Fastmount continues to see how the marine market

impacts architectural and vice versa and in May launched the

Stratlock Range that they designed for use with aluminium

framework on land, but it also gained a lot of interest from

superyacht builders at METSTRADE.

fastmount.com

FASTMOUNT

LIGHT FANTASTIC - HELLAMARINE has been capturing additional market share, as customers

and OEMs are increasingly demanding innovative and reliable

products. Not to mention, the high service level that is offered

being a locally manufactured product,” says Duncan Sterling

marketing manager for Hella Marine.

New Hella Marine product releases have continued to

stimulate export sales of marine LED lighting to key regions

such as Australia, Asia, USA, Europe and Scandinavia. With an

already extensive range of LED lighting options Hella marine’s

recent additions have expanded the range of ‘EuroLED’

interior lighting and the ‘Sea Hawk’ light bars.

“With boating activities stretching further into the early

morning, evening and even at night, the need for good quality

light is ever increasing, which means more lighting is being

fitted to vessels. Along with the prolonged time on the water,

people are becoming more educated in the differences

between LED lighting available in the market,” added Stirling.

Hella Marine continues to focus on the higher end leisure

and commercial marine sectors that demand durability and

reliability.

hellamarine.com

SHellaMarine’s Duncan

Sterling says the business

has been capturing

marketshare

XMounting panels

for marine remains

a key market for the

manufacturer

W New product releases

have continued to

stimulate export sales