americanshootingjournal.com 93COMPANY SPOTLIGHT
PHOTO PROVIDED BY LUCID OPTICSucid Optics, manufacturer of
quality, value-oriented
optics, has announced their
new brand ambassador,
Omar “Crispy” Avila, all-American
hero and inspiration to thousands.
The company has worked with Avila
for years and finally decided it was
time to make it official.
Avila was recently named Warrior
of the Year by Ballistic Magazine in
the June/July 2019 issue. He is a truly
dedicated veteran and is thriving as a
motivational speaker, firearms industry
partner, professional power lifter, and
daily inspiration to everyone he meets.
“Omar ‘Crispy’ Avila has made
a name for himself among military
veterans on social media. Between
his motivational messaging, love of
bowhunting, Paralympic powerlifting,
and overall inspirational persona,
the former infantryman has gathered
almost 200,000 followers on Instagram
and even more on Facebook,” said
Maggie BenZvi in an article for Coffee
or Die in 2018.
Even better? He’s just getting going.
Refusing to give up, Avila has
beaten the odds. He survived a
horrific attack in Iraq while deployed
for the United States Army in 2007.
During the attack he was burned
and broken but he kept on fighting
to save his teammates and take outIRAQ WAR HERO INTRODUCED
AS NEW BRAND AMBASSADOR
L
‘Role model and mentor with
a positive outlook,’ Omar
‘Crispy’ Avila now officially
representing Lucid Optics.the enemy. Avila has survived burns
over 75 percent of his body and has an
amputated lower leg, all results from
that day. None of this is stopping him.
He is there for people who need him.
Avila helps children who are learning
to work with their new amputation or
others who have suffered extensive
burns. He travels to meet them and
give a little inspiration so they can
have someone to look up to. Someone
who maybe really understands what
they are going through.
He works with disabled veterans
who need encouragement and amentor to help them through their
hardest times. Avila is a role model
and a mentor with a positive outlook
and a “get it done” attitude. You want
this man on your side.
Avila is an outspoken but humble
spokesman for the firearms industry.
He loves to hunt and is lucky enough
to get to travel the U.S. to do so.
Passionate, humble, hero, inspiring,
giving, driven – Lucid Optics is happy
to have him as part of their team. Editor’s note: To learn more,
visit lucidoptics.com.Omar “Crispy” Avila.GRENADIER
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