43SHOP.GOLF.COM / THE BEST STUFF IN THE GAMEA handful of niche clothing
companies are fusing
streetwear and on-course
apparel to create a fresh,
compelling definition of what
it means to dress and feel like
a golfer. Whether it’s through
fabrics and fits or styles
and collaborations, their inno-
vations within the space
are attracting newcomers
to the game and helping avid
golfers feel more like them-
selves than ever before.
BY Ashley Mayo PHOTOGRAPHY Bobby DohertyTHE NEW
COOL
MAKE IT MODERN
Brands like
Malbon Golf are
redefining what
players traditionally
think about golf
clothes. Bobby
Buckets T-shirt, $48
Stylish
Brands You
Need to
Wear Now4
Hugely Epic
Callaway
Forged Iron1
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Fill Up a Carry
Cooler20
New Star
in Srixon’s Ball
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Retro
Puma Kicks2