BUSINESS PLANS
I don’t have a detailed business plan because
I would like my career to evolve organically
to a certain degree. I used to plan and goal
set all the time. Now I don’t and I’ve actually
found that I move forward more quickly than
I did before. However, the magic in having a
plan is that it gives you direction. If you don’t
know where you’re going, how will you know
when you’ve got there?
MARKETING TIPS
Social media platforms have been the
most successful marketing tools for me –
Instagram in particular (although no doubt
something new will replace that soon!). My
biggest blooper was spending loads of time
and money on flyers. Unless you are giving
flyers to your students who already know
and have faith in you, in my opinion, blind
flyering is a complete waste of time.
SOCIA MEDIA
I use it on a daily basis, posting to
Instagram, Facebook and Twitter and find it
MyYogaBiz
Tips from the experts to help you grow the yoga
business of your dreams.
super useful for connecting with people and
learning and being inspired by others. My
biggest bit of advice is not to get consumed
by it. If you’re going to use it, be authentic.
Post stuff that you enjoy posting, not what
you think people want to see. Compare and
you will despair. Keep it real and remember
to remind yourself that most of what you
see is a fluffed up, sugar coated version of
people’s lives, so don’t take it too seriously.WHAT’S YOUR NICHE
What makes my classes stand out is
they are extremely relaxed. I’m not really
interested in showing off my knowledge of
anatomy or yogic philosophy, my focus is
simply to create a warm, fun environment
in which everyone feels welcome and where
people can get out of their heads and back
into their bodies. I always focus my classes
on a subject I’ve been thinking about,
maybe stemming from a podcast I’ve been
listening to or a book I am reading. Oh
yeah, and I love to turn the lights down and
pump my music!This month’s mentor: Charlie Morgan, 30, Shanti Living
SELF-CARE TIPS
Self practice, healthy diet, regular massages,
pedicures, going for long walks in nature with
my miniature dachshund -– and lots of naps!ASKING FOR HELP
I have a mentor and have done the whole
way through my yoga career so far. I get so
much out of this and couldn’t recommend
the importance of having one enough. When
you first qualify, you need guidance on so
many things, and having a great mentor is
such a support with this.HARDEST LESSON
Learning to say ‘no’. When you start out it’s
tempting to say yes to everything. It’s great
to be readily available, but there is a limit
and you have to be realistic with your hours.
I took on way too many classes at one point,
working early mornings and evenings and
pushed myself too much to have a stronger
physical practice, in fear of not being good
enough. As a result, my body took me down.
My left hip was in so much pain that I had
to spend loads of money on treatment and
I could barely walk at one point. You only
have one body – be kind to it!Written and compiled by Claudia Brown
(yogabyclaudia.com)om actions