Reminisce Extra – July 2018

RETRO REPLAY

52 REMINISCE.COM * JULY 2018

Vintage

Ads

San Francisco-based S&W brand,

apioneerinproducecanning,

cultivatedahipWestCoastidentity

with Hollywood connections that

weretheenvyofcorporateAmerica.

This ad is the California company’s

starpowerinaction:It’sbyJacques

Kapralik,anadmiredcaricaturist

who designed intricate miniature

papersculpturesandcollagesfor

themovieindustry,chieflyMGM.

ThePhilHarris–AliceFayeShow

wasanNBCradiohitin 1948.

ThisLibby’sadisaimedsquarelyat

busy moms whose kids spend their

summer days working up a thirst

running from one naughty prank to

another. The “frozen” beneath the

bright red Libby’s logo is almost an

afterthought—and why not? Who has

time to wait for fresh-squeezed juice

when there’s a baby sister to tease?

1958

1948

SIPS IN SUMMERBursts of color add flavor

to promos for canned juice.

Fun in the Sun

Creative Caricature