om mind
Weight Watchers embraces
holistic wellness model
W
eight Watchers, the
famous diet franchise,
is reshaping its business
to reflect a more holistic
approach to health
and wellness, incorporating elements
of mindfulness.
The US-listed head company Weight
Watchers International, Inc. recently
announced that its name would change to
WW, “honouring its legacy while broadening
the role it plays in helping everyone live
healthier lives.”
The company also has a new tagline:
‘Wellness that Works’.
One of the investors in the company
is Oprah Winfrey, a well known ambassador
for alternative and holistic health
and spirituality.
A key part of the new-look offer is a
partnership with UK mindfulness pioneers,
Headspace, which will help develop
customised content for WW members.
An initial pilot in the US embedding
Headspace in the WW app showed a
positive response.
Headspace content will launch initially in
the WW universe in English but will later beThe times
are a’
changing
offered in German and French – the first
time that Headspace will be creating content
in a language other than English.
The rebrand also includes a greater
emphasis on movement and activity,
including yoga.
“We are committed to always being the
best weight management programme on the
planet, but now we’re putting our decades
of knowledge and expertise in behavioural
science to work for an even greater mission- we are becoming the world’s partner
in wellness,” said Mindy Grossman, WW’s
president and CEO.
“No matter what your goal is – to lose
weight, eat healthier, move more, develop a
positive mind-set, or all of the above – we
will deliver science-based solutions that fit
into people’s lives.”
She said it marked just the beginning
of a journey to become the world’s partner
in wellness.^
om mind