The Price of Prestige

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status symbols and luxury goods 35


and terrains and too vulnerable for combat.^1 Yet the Germans did not stop

there. Their most ambitious tank design was the Landkreuzer P. 1000 Ratte,

which was expected to weigh close to a thousand tons. At such weight, the

Ratte would have been too heavy for regular roads, bridges, or any rail trans­

portation. Moreover, it would have been a slow and highly visible target

for enemy fire. The Ratte proved too great a challenge, and despite Hitler’s

enthusiasm, no prototype of this steel monster was ever built (Chamber­

lain and Doyle 1999 ; Estes and Palmer 2014 ). As with Zam Zammah, at

a certain point, the stupendous increase in size and weight became an op­

erational liability. The process through which a strategically viable piece of

weaponry grows out of proportion is illustrative of the broader dynamics

of status symbols in international relations. The evolution of such symbols

tends to involve a spiral of exaggeration that distorts a useful object into a

showpiece of conspicuous consumption.

The symbolic value of the cannon in eighteenth­ century India had impor­

tant strategic repercussions. Regional prestige structures, which generated

these increasingly useless guns, heightened British military supremacy and

ultimately contributed to the British takeover of the subcontinent (Bryant

2004 , 458 ). Yet despite such significant implications, the study of symbols

tends to be overlooked by the international relations literature. Barring sev­

eral notable exceptions (Jervis 1989 ; Eyre and Suchman 1996 ; O’Neill 1999 ,

2006 ; Hurd 2007 ; Kaufman 2001 ), international relations theory tends to

marginalize the role of symbols, relegating them to the realm of curiosities

and anecdotes. Hurd ( 2007 , 49 ) argues that this marginalization stems from

a Weberian worldview that promotes a false dichotomy between symbolic

politics and rationality. Symbolism is deemed part of a traditional, prera­

tional world that will be inevitably replaced by a modern and reasoned one.

The study of symbols is thus a study of anachronistic inferior relics facing ex­

tinction. The Veblenian framework rejects the dichotomy between prestige

policies and rationality and instead offers a rationalist account for prestige­

seeking behavior. The analysis of status symbols developed in this chapter

continues to build on this premise, relying heavily on the work of sociologist

Erving Goffman.

In this chapter I examine five aspects of status symbols and luxury

goods in international relations. I begin by developing a functionalist ex­

planation for the utility of status symbols in international relations. In the

following section I explore the evolution and diffusion of status symbols

before focusing more closely on the role of status symbols as classifying

markers. In the last two sections of this chapter I investigate what makes
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