>>^ The clothes, shoes, and jewelry you wear—
style and colors
>>^ The way you style your hair—always
well groomed
>>The way you move—with a purpose
>>^ The appearance of your hands and nails—clean
at all times; if you wear nail polish, it should be
appropriate to your situationWhat defines your brand?
>>^ The tone of your voice—lower-pitched voices
carry more weight
>>>The pace of your speech—slow enough to
sound purposeful but not hesitant
>>^ The words you choose—short, active, and
positive, or longer and more descriptive?
>>^ The expression in your voice—approachable
and friendly>>>>Shaking hands firmly, but not squeezing too hard
>>>Saying thank you
>> Returning phone calls or emails within
a reasonable time
>>^ Respecting other people’s views
>>Giving other people the credit due to them
>>Doing what you have promised to do
>>Standing your ground when necessaryDEVELOPING YOUR BRAND / 177SOUNDING THE PART
ACTING THE PART
LOOKING THE PART
US_176-177_Developing_your_brand.indd 177 30/05/16 3:03 pm