The_Essential_Manager_s_Handbook

212 / BECOMING MORE EFFECTIVE

Making the decision

By the time you have created the

evaluation criteria and evaluated the

alternatives, the decision should be all

but made for you. Remember, however,

that after all of your calculations and

analysis, you will have to make the

decision based on your judgment of

the situation. You will have to decide

whether one factor is more important

than another, and will choose to value

some things above others.

Understanding emotions

There is evidence to suggest that

you cannot make decisions without

also making emotional choices

such as these value judgments.

Decision-making is not wholly rational,

so be very careful about taking a

decision that you are not entirely

comfortable with. Your emotions

or your subconcious may be telling

you something important that the

“rational” analysis has missed.

US_212-213_Making_decisions.indd 212 30/05/16 3:03 pm