330 / PLANNING TO PRESENTSelecting a
framework
To structure your presentation for
maximum impact, choose a framework
sympathetic to its content. For example,
if your material is data-driven, use
a numbered list; if you are selling a
concept, employ case studies. Described
here is a selection of useful structural
alternatives.NUMBERED LIST
Use this model to
present modular
information such as
the top competitors
in your market.
Often quantitative
information helps
your audience to
understand the
relationship
between a list
of the items.is the estimated
increase in audience
retention of
information when
irrelevent pictures
and words
are deleted
189 %
US_330-331_Selecting_a_framework.indd 330 30/05/16 3:05 pm