The_Essential_Manager_s_Handbook

SELECTING A FRAMEWORK / 333

COMPARE AND

CONTRAST

Put your material

in context by

comparing it with

something else.

Ensure that

similarities

and differences

are clear.

OPTIONS AND

OUTCOMES

List some

choices and the

pros and cons of

each. Make sure

the options are

different, not

refinements of

one idea. If you

are going to

suggest the best

way forward,

be prepared

to back it up

with data.

TIMELINE

A chronological

structure is

useful for showing

progressive

developments.

Its linear structure

is intuitive and easy

to understand.

To avoid seeming

one-dimensional,

ensure that your

material has both

purpose and pace.

US_332-333_Selecting_a_framework_2.indd 333 30/05/16 3:05 pm