428 / DEVELOPING YOUR TECHNIQUE
Negotiating as a team
Deciding when to use a team
Some negotiations demand a diverse
set of abilities. In addition to sound
negotiation and psychosocial skills
you may need specific technical
expertise, for example, in areas of law,
drafting joint ventures, or the planning
system. You may need to exercise
leverage on your counterpart through
the use of PR, or require a keen
appreciation of politics and strategy to
identify the multiple stakeholders in
the negotiation and figure out their
interests. If you lack any of these
abilities, you will probably benefit
from the collective wisdom
of a team.
Many business situations are too complex for a solo negotiator to be
fully informed about every aspect of the deal. In such cases, working in
a team may give better results, though this requires a high degree of
internal coordination and a smooth flow of information between members.
You may need
specific technical
expertise, for
example, in areas
of law, drafting
joint ventures,
or the planning
system
US_428-429_Negotiating_team_1.indd 428 30/05/16 3:07 pm