PS:Myinitialreactiontothisone
forDJswasthatit feltdisjointed.
Theedit,soundmixandpacing,
particularlythefactthatit stops
soabruptly,allaffrontedmy
naturaldesirefororderand
polish.However,weshouldn’t
apply the standards of traditional
advertisingproductionvaluesin
thisspaceandthisdidgenuinely
feellikeit wasmadebythe
influencer,RozaliaRussian.
Regardless,I reckona fewsubtle
tweakstotheexecutionwould
increasecomprehensionwithout
losing any of the “realness”.
GD:Fitguyfuelshisworkout
andbankbalancebyfilming
endorsementdealwithenergy
drink.Commentsfrominfluencer’s
fansincluding“lookinggood.Keep
theeyecandycoming”and“marry
me”confirmthecampaign’s
effectiveness.
KM:If you’rewatchingthisthirst
traponmute,visuallyit’snot
bad – the overall aesthetic fits
intoReece’sfeed,andgivesthe
audiencewhattheywant.Turn
onthehorrificsoundtrackwith
violinsanda backbeatthatseems
conditionedtoinduceanxiety
forguaranteedcringe– notto
mentionhowoutofplaceit seems
astheclose-upproductshotcuts
inatseeminglyrandomtimes.
PS:Ratherthantryingtotella
storyorlandmultiplebenefits,
thisoneiskeptsupersimple.
Anda quicklookatReece
Hawkinsfeed(he’stheinfluencer
inquestionhere)confirmedthat
thispieceforBangEnergyisvery
muchconsistentwiththestyleof
hisunbrandedcontent,therefore
unlikelytoannoyhisfollowers.
He’salsoclearlypartneredwith
thebrandforsometimewhich
mightsuggesthegenuinelyhas
a relationshipwith the product
he’s spruiking.
GD:Attractivemodelanda bad
librarymusictrackwalkintoDavid
Jonestoswitchuptheirskincare.
Ina uniquemove,ourinfluencer
editsherselftalkingoutofsync,
andshootstheveryproductsthat
paidforthepost,outoffocus.
KM:Thissuper-shortvideo
starsa newskincareroutine.Her
shoppinglistwentbysoquickthat
I hadtowatch3xtoseeeverything
onit,andit endedjustasabruptly.
I keptlookingfora longerversion
orcontinuation,onIGTV,YouTube,
anywhere?It couldbereally
informativebutinsteadI found
myselfa bitlost.Thismightexplain
whyit onlygot3,500views from
her 922K followers.
DAVIDJONES
instagram.com/
p/BxlUouIgRLT
Influencer:
RozaliaRussian
Followers:
242,000
BANGENERGY
instagram.com/
p/BzzPzG8H_ZX
Influencers:
ReeceHawkins
Followers:
921,000
Creative Review