A
bout seven years ago, while
preparing to give a keynote
speech at High Point Market,
interior designer Julia Buckingham
had a bit of an ah-ha moment. While trying
to put a succinct name to her design style
that mixes high and low, doesn’t shy away
from color, and blends modern with vintage
and antiques, her husband — who works in
branding — suggested “Modernique.”
“I thought, oh my gosh, that’s perfect,” she
says. “So, I walked into High Point, I gave my
presentation, it was really well received and
it was really fun to finally
identif y, hey, this is who I
am; this is how I design.”
After the market, she got
back home to Chicago and
trademarked Modernique,
which would eventually
become the title of her
book released last year
and the name of her retail
showroom in Phoenix.
The 2,000-square-foot
home furnishings boutique
offers everything from
furniture to fabrics to home
decor — some of which
comes from Buckingham’s
licensed lines for manufac-
turers such as Global Views.
Modernique is also one of four Jonathan Adler
shop-in-shop locations in the world, which
Buckingham says is a great brand partnership
given Adler’s penchant for color and whimsy.
When customers walk into the boutique,
Buckingham says, she often hears gasps as
they take in the colors, patterns and styles on
display in the carefully arranged vignettes.
There might be a striking piece of wall art from
a local artisan next to a lacquered Mid-Century
cabinet from Bernhardt next to a rug sourced
during a trip to Morocco. This bold, eclectic
and no-rules aesthetic sets itself apart from
most of what people come across
in Arizona.
“It’s not cookie cutter,” she says. “It’s not
Southwestern in feel. It’s bringing a little bit of
the Midwest, of New York, of LA into a market
that’s really kind of just
beginning to see the light
that there are things beyond a
Santa Barbara look.”
Buckingham, who runs a
successful global interior design business
out of Chicago and splits her time between
there and Phoenix, got her start in fashion
at Neiman Marcus before transitioning to
working with antiques and interior design. All
of these sensibilities and strengths combine
at the Modernique shop, where she throws
events like a recent fashion show that featured
vintage fashion icon Robert Black and illus-
trator Peter Horjus.
Events like these make the showroom that
much more of an experience and a place for
relationship building, which Buckingham sees
as the future of brick-and-mortar
retail. She hopes her showroom
can be a meeting place for like-
minded people to enjoy the
space and good company.
She said she was blown
away by the attendance at
the shop’s recent one-year
anniversary party, and she’s
grateful to have a strong list of
brand-loyal repeat clients.
“It’s kind of like a little
family,” she says.
As for whether her style could be
considered maximalist, Buckingham says she
tends to shy away from definitive labels that
don’t leave room for change. But her love
for color — and lots of it — has taken off in
recent years.
“I would say that I began my career as more
of a minimalist in terms of color,” she says.
“The color explosion has grown through
the years for me, and now it’s absolutely
uncontrollable.” FLD
By Katie Caron
design stop
CREDIT: FRANK SIMON
22 | JUL.19 http://www.furniturelightingdecor.com
A COLOR EXPLOSION
Modernique stocks a wide range of home
furnishings products from Buckingham’s own
designed collections alongside antiques and
locally sourced art.