Apple Magazine - USA - Issue 419 (2019-11-08)

(Antfer) #1

If you don’t have an Apple TV box, you can still
access Apple TV+ content on Roku devices,
the Amazon Fire TV Stick or Cube, and even
Samsung Smart TVs, though only 2018 and
2019 models are capable of streaming content
just yet. Apple has also promised Apple
TV+ will be accessible on smart TVs from
manufacturers like LG, Vizio, and Sony via
AirPlay, and we’re expecting to see software
rollouts in the coming weeks.


Of course, the easiest way to access Apple TV
content is via your iPad, iPhone, or Mac. There’s
even a dedicated Apple TV+ website if you
want to stream content via an internet browser,
as you might do with Netflix or Amazon Prime
Instant Video. Apple is offering anyone who
purchases a Mac, iPhone, or iPad a one-year
pass to Apple TV+ for their family, Any new
iPhone, iPad, iPod touch, Apple TV, or Mac
capable of running the latest iOS, iPadOS, tvOS,
or macOS purchased after September 10, from
Apple or an Apple authorized reseller, is eligible,
though the offer is strictly limited so you must
act fast if you want to save $60. The good news
is that even if you’re not buying a new device,
Apple TV+ is just $4.99.


STIFF COMPETITION


Apple has a unique advantage with Apple TV+
in that it has more than a billion smartphone
users who have the new Apple TV+ app
installed. As it did with Apple Music, the
company will no doubt partake in an aggressive
marketing strategy to encourage as many sign-
ups to its free trial and discounted subscription
package as possible, creating an overnight
success. According to a Morgan Stanley analyst,

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