SLEEPING BY YOUR SMARTPHONE PROBABLY ISN’T HELPING YOU
get solid shut-eye—notifications can be so tempting. Consider charging your device
far from your pillow and placing this simple analog alarm clock at your bedside instead.
The Braun BC12 owes its elegant look to the legacy of German designers Dieter Rams
and Dietrich Lubs, and it does two things well: tell the time and wake you up. When
it’s get-up o’clock, the 3-inch timepiece emits a gentle series of beeps that gradually
increases in volume and frequency, until you either hit snooze or turn it off for good.ICONA SIMPLER
TIME
PR
OP
(^) ST
YL
IN
G
BY
(^) JJ
(^) C
HA
N
FO
R (^) H
AL
LE
Y (^) R
ES
OU
RC
ES
by Rob Verger / photograph by Claire Benoist POPSCI.COM•WINTER 2019 35