iPad & iPhone User - USA (2019-11)

(Antfer) #1
at Google’s latest phone and feel a sense of paranoia.
No advantage sticks around forever, and no ecosystem
has a moat too big to cross. Apple should make beating
Google Assistant as big a priority as it must have been
to beat the Pixel’s camera.
The iPhone of the future needs more than an
incredible camera, 5G connectivity, and a super-fast
processor. Apple keeps reminding us that machine
learning is used in all aspects of the operating system.
It’s time to tie that all intelligence together and surface
it in a whole new Siri experience, instead of continuing
to iteratively improve this iPhone 4s interaction model.
It’s time for a whole new Siri experience that fully

The iPhone of the future
needs more than an
incredible camera

atGoogle’slatestphoneandfeelasenseofparanoia.
Noadvantagesticksaroundforever,andnoecosystem
hasamoattoobigtocross.Appleshouldmakebeating
GoogleAssistantasbigapriorityasitmusthavebeen
tobeatthePixel’scamera.
TheiPhoneofthefutureneedsmorethanan
incrediblecamera,5Gconnectivity,andasuper-fast
processor.Applekeepsremindingusthatmachine
learningisusedinallaspectsoftheoperatingsystem.
It’stimetotiethatallintelligencetogetherandsurface
itinawholenewSiriexperience,insteadofcontinuing
toiterativelyimprovethisiPhone4sinteractionmodel.
It’stimeforawholenewSiriexperiencethatfully


The iPhone of the future
needs more than an
incredible camera
Free download pdf