Macworld - USA (2019-12)

(Antfer) #1
December 2019 • Macworld 15

price and performance points to satisfy all comers.
By comparison, the iPhone and Mac product lines
havedefinitelyfeltweightedmoretowardsthe
high-end in recent years.
That makes the iPad a good template for the
rest of Apple’s products going forward: different
people have different needs, and why cast a narrow
net when you can cast a broad one? In some ways
it flies in the face of Apple’s traditional top-down
strategy, but as our uses of technology becomes
more personal, our devices need to follow suit. The
results certainly don’t lie.

iPad sales are
up, a good sign

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