Fortune - USA (2019-12)

(Antfer) #1

BUSINESSPERSON OF THE YEAR


MICROSOFT


APPLE MARKET


CAPITALIZATION


0.4


0.6


0.8


1.0


$1.2 trillion

NOV. 1, 2016 NOV. 1, 2019


77


FORTUNE.COM // DECEMBER 2019


WI N D O WS O F


OPPORTUNITY


From left: Hogan,
CEO Nadella, Hood,
and Smith form the
inner circle that has
brought Microsoft
to new heights.

uted to the company’s
stagnation.
Today, Nadella wears
the gaps in his résumé as
comfortably as the jeans
and blazers that are his
corporate uniform. Key
to his leadership style is
a willingness to delegate,
particularly to three
powerful members of
his management team:
president Brad Smith,
who runs policy and
legal affairs; Amy Hood,


to the company, for
leading policy initiatives
on areas from cyber­
security to ethics in A.I.
and privacy. A roving
corporate ambassador,
Smith has deftly posi­
tioned Microsoft, once
the scourge of Wash­
ington and Brussels, as
the most thoughtful and
least under attack of its
Big Tech cohort. Smith
is perhaps even better
known in global capitals
than Nadella. The CEO’s
take on that? “Brad was
a senior leader in the
company long before
I was a leader in the
company.”
Hood was appointed
CFO a year before
Nadella’s promotion. He
says she plays an outsize
strategic role, particu­
larly when it comes to
capital allocation: “If
you look at what was
happening to Microsoft’s
growth rates, we’ve had
to go through the hard
journey of not having
growth to having growth
at scale. That only hap­
pens when you can give
oxygen to new businesses
long before they become
growth businesses.” A
prime example is the
company throttling back
on its Windows franchise
to pay for investments
in its successful cloud
business.
As for Hogan, a
Microsoft sales con­
sultant before Nadella
promoted her in 2015,
the CEO refers to her
as the senior leader­
ship team’s “conscience”
and a “constant audi­

Microsoft’s chief finan­
cial officer; and chief
people officer Kathleen
Hogan. Each cuts a wide
swath in areas many
CEOs call their own, a
state of affairs that suits
Nadella just fine. “I’m
wired to be fairly confi­
dent in myself and to let
others shine,” he says.
It’s not that Nadella
lacks an ego, and the
robust financial results
his company has racked
up give him undeni­
able bragging rights.
The company earned
$39 billion on revenue
of $126 billion in fiscal
2019, while growing
revenue at a three­year
compound annual rate
of 11%. Profits by the
same measurement have
jumped 24%. Microsoft
is worth the once­
unheard­of valuation
of a trillion dollars.
Nadella credits Smith,
Microsoft’s longtime
general counsel and pre­
viously an outside lawyer

The Race to a Trillion-
Dollar Valuation
Free download pdf